About

Working where brand, identity and digital meet we partner with purposeful, people-positive businesses.

We build cultural connections and commercial impact, changing the way they think about their future.

We build around people. Around your people. Your customers, your advocates, your team. The people you need to find, and the people who need to find you.

Problems we solve

Since 2001 we’ve partnered with organisations on brand, creative and digital.

Whilst no job is ever quite the same as the one before, we regularly get asked to solve similar problems, typically:

When an organisation needs a new brand
When an organisation needs to tap into a new or develop an existing market
When a brand needs a more cohesive narrative, distinctiveness or differentiation
Where organisation, culture and brand are misaligned
Where an existing brand and/or visual identity is lacking or feels inauthentic
Where the communication of the offer is not working hard enough
When an organisation is ready for growth and/or transformation
When an organisation has experienced a change of ownership
When an organisation needs to attract investment
When an organisation needs to attract more, or better people
When a new venture needs to generate a route to market with a fast turnaround, but needs more than MVP
When a brand isn’t working coherently online

How we deliver

Belief in the power of partnership

We want to work with you, not for you. We bring the expertise you don't have in-house. Working collaboratively we help create value – digging deeper to uncover more potential, communicating the real strength of your organisation and helping realise your ambitions by feeding off your passions.

A consciously small, senior team

We’ve decided to stay small and focus on our core skills. Being small means we each take on some of the responsibility of managing our projects. This approach means more efficient use of your time working directly with the people on the tools, and far less chance of information being lost or badly communicated. We also play well with others. So when we need to, we rely on the extensive talents of a handful of external experts to support us in specific areas.

100% employee-owned

Since 2021 we've been 100% employee-owned, and fiercely proud of it. No shareholders, no dividends, just us doing what we love in partnership with each other. Not only does it ensure our collaborative, empathetic culture is protected and encouraged, but it gives everyone in our team the inside track on the relationship between our business and our brand. Something that encourages us, through understanding our own situation, to deliver more impact for our clients and partners.

Staying true to our values

Core values often end up as bland titles, with little real description and no evidence of being lived. We'd prefer to show you how we work without having to detail exactly what we mean by craftsmanship, empathy, collaboration & resilience. When we work together, you'll experience them first-hand, rather than just read about them on our website.

Meet the team

We are a team of nine strategically minded, creatively inspired, digitally native humans.

Arabella Lewis-Smith

Founder & Managing Director

Harry Pocknell

Strategy & Creative Director

Andy Brown

Chairman

Matt Leach

Head of Digital

Jon Lockhart

Head of Design

Nicole Cook

Head of Delivery

Natalie Padgham

Senior Designer

Greg Arnold

Developer

Sophie Wilkins

Administrator