Already popular overseas, the company wanted to tap into the growing UK market, and Salad were brought in to help achieve this. We inherited a logo and pack design which we then developed into a full identity and rolled out over a variety of media to support the launch in 2014.
The brand now reflects the comforting and indulgent characteristics that attract so many people to coffee itself, and a responsive website and multi-channel advertising campaign have been developed to attract target stockists.
Brand Ambassador Mark Dawkins said this about our collaboration ‘We approached Salad to assist us with various marketing materials including our website. From the moment we met the team, we were impressed. The consultative process worked really well, and we ended up with a website that not only looks beautifully designed, but also resonates well with customers.
On top of the brand identity work, Salad devised and ran our launch activity for trade and consumer audiences, including our launch at the Speciality Fine Food Fair. Design, show stand, photography, advertising campaigns and social media set-up were all implemented by the team. They continue to be instrumental in driving the brand awareness of our products in innovative ways. We’re extremely happy with what we achieved with Salad, and would recommend them to any business.’