When you need a few words to sit underneath your logo and encapsulate why people should believe in you and use you.
Creating headlines and body copy that works across all your different channels is both an artform and a challenge that we love.
For larger creative work, we will often form a creative team comprising of an art director and a copywriter, to concept and create effective advertising campaigns.
Website copywriting has to combine two crucial elements - writing great, clear, effective communication and ensuring keyword research fuels the creation of SEO friendly copywriting that will improve your visibility.
White Papers & Thought Leadership
These extended articles and reports that are well-researched, informative and interesting to a targeted audience, will help to position you as thought leaders in your field, as well as help drive customer acquisition.
New, regular content is crucial for both how you are seen in your market as well as improving your website performance. We don’t see blogs as throwaway, they are a visible part of your brand output.Get in touch
“If a project is a creative challenge or a technical one, I know I can always trust Salad to deliver it. One example of the many Salad projects I consider highly successful was the re-branding of our flagship nightclub, Embargo 59 on the Kings Road. The club was established, but tired and we decided to invest in a total refurbishment. Salad created the new brand identity, associated marketing materials, POS and digital elements for the new club. It was a great success and Embargo continues to smash all our financial targets and expectations. I certainly attribute some of this success to Salad's creative input in terms of re-positioning the brand.”
Head of Marketing & Purchasing, Eclectic Clubs and Bars
As more and more brands are turning their attention to content and inbound marketing as an effective way to create meaningful engagement with the modern consumer, the demand for more intelligent copywriting has never been higher. As a strategic agency, our role in copy spans everything from top-level brand messaging, advertising and campaign straplines, to niche blog articles and detailed marketing collateral.
We can produce key items in isolation, or campaign plan and then create a suite of collateral, with perhaps lead scoring suggestions to maximise your resource and empower your conversion.
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