On May 23rd we invited 20 brand leaders to join us in exploring the power and purpose of authentic storytelling.
‘Authenticity’ was our third supper club in the ‘Building a Beautiful Business’ series and explored the power and purpose of authentic storytelling.
We were proud to host the evening with Sarah Brown, founder of Pai Skincare and Simon Coley, co-founder of Karma Cola, two incredible brand leaders with a strong stance on building loyalty through authenticity.
Throughout her talk, Sarah underlined the significance of integrity when building a trusted brand, and spoke highly of businesses that stand by their values and morals no matter what challenges they’re faced with. In her approach with Pai, which means ‘Good’ in Maori, Sarah has openly shared her product practices with those who’ve asked, exposing flaws and all, with the aim to be totally transparent with Pai customers. Sarah spoke of her pride in the brand and how each small decision they make is for the betterment of the business, their products and their customers.
Taking us on the journey of the Karma Cola brand and the Karma Cola Foundation, Simon called for more businesses to place purpose higher than profit. He proved to the room that although ’doing good’ can come at a premium, it can have a fundamental impact on the people that brands employ – in Karma’s case, the growers of their ingredients – and on the planet. Karma has built a loyal customer base by simply telling the story of their products and the growers that make them – a compelling example to other brands on a mission to do ‘good’.
Our guests from Mitchells & Butlers, The Movember Foundation, Vagabond Wines and Mr & Mrs Smith (to name a few) contributed openly and honestly to the evening’s conversation, sharing stories around purpose, transparency and sustainability. It was one of our favourite supper clubs to date and we left feeling inspired by the powerful take-home messages shared by our speakers.
Stories of authenticity from:
Co-founder of Karma Cola
Founder of Pai Skincare