Arbor Restaurant: brand reposition resulting in 30% sales boost and higher staff retention
The brief
With the hotel enjoying high room occupancy rates, the restaurant has struggled to match the same level of success.
The brief included a desire to de-formalise the restaurant and establish an independent brand that moved away from fine dining with a more casual feel.
The approach
The initial task was to develop the name and logo for rolling out across the website and restaurant point of sale. We created a new identity that is both sympathetic to the existing hotel brand and strong enough to stand on its own merits. We also designed a suite of stationery and a fully responsive website that integrated with the hotel’s booking system.
The outcome
After the launch of Arbor, a combination of increased customer numbers and increased spend per head has resulted in a 30% sales uplift. Excellent reviews on Trip Advisor have also been received.
“The launch of Arbor has been a resounding success, due in no small part to the excellent work Salad delivered. Arbor’s customer brand experience is reassuring and conveys high quality. Our staff feel proud to be part of the brand and retention has significantly improved. Salad created a strong and compelling brand, and seeing our customers buying into and feeling a part of it is hugely satisfying.”
