Breeze Volkswagen: delivering an enhanced identity and cutting edge website
The brief
Starting with a brand audit and marketing strategy, we identified key revenue opportunities and significant savings on marketing spend throughout the group. One of the key findings was the need to develop the Breeze brand alongside the Volkswagen corporate identity.
Additionally, the website did not sufficiently convey the Breeze brand image or messaging. The design and usability were not intuitive and enquiry levels were suffering as a result.
The solution
We conducted a brand development project, this included adding a wider colour palette, font suite, and the creation of a unique and consistent tone of voice.
Following which we created a fully responsive website which showcases the wide range of Volkswagen cars and vans in an intuitive way; guiding potential buyers to find the perfect vehicle and providing the right amount of information to increase enquiries. Used vehicles are kept up to date via a live data feed ensuring stock and pricing is always current.
We also developed a marketing strategy that delivers timely marketing campaigns such as the VIP Event featured here.
The results
The impact of the new website has been immediate. As well as significantly improved statistics across all metrics, the number of inbound enquiries to the business have skyrocketed – they now receive more per day than the old site delivered in two weeks!
“The website is modern and fresh, and has a more user-friendly content management system. It has resulted in some great feedback and most importantly, a ten fold increase in customer enquiries.
The ongoing support since the site went live has been second to none with Salad reacting to all service requirements with speed, efficiency and bucket loads of patience!”
