Tea India
A soul healing packaging range to support the growth of the Tea India brand portfolio
Working with the existing brand assets, we deconstructed Tea India’s signature teapot illustration and reshaped the elements to create a gently curving frame to house the product details. Inspired by the holistic practices of Ayurveda we introduced vibrant background colours to differentiate the range from the existing Chai products. The logo, stamped in gold foil, adds a touch of luxury and creates some serious shelf-appeal.
“Salad have done a brilliant job of bringing our new Ayurvedic range to life through beautiful, vibrant packaging. The Ayurveda inspired colours perfectly reflect the balancing and detoxifying nature of our teas and compliment our existing Chai range effortlessly. We’re delighted to report that online sales have beaten targets and we’re looking forward to securing shelf space with retailers in the coming months.”
Lisa Worthington, Head of Marketing