Virginia Hayward

Established in 1984, Virginia Hayward has grown from a cottage enterprise to being the leader in the luxury wine and food hamper industry that it is today.

Project scope

Print
Art Direction
Copywriting

The brief

Following the successful rebrand and development of the lifestyle-led Christmas campaign of 2014, the brief was to develop the campaign for 2015 which showcased the wide range of hampers and gifts on offer, in both the printed brochure and growing digital communication.

The solution

The direction for the 2015 campaign focused on the craft and passion that goes into the making of a hamper. The photography-led route encompasses the 30 years’ experience, the people behind the brand, and the care and attention taken with each and every gift or hamper: not just in the packing, but long before, in the sourcing, development and creation of products.

From the meticulous planning and attention to detail, to handcrafted props within the photoshoot, the outcome showcases the true beauty and romance of the hampers. Throughout the brochure and digital assets, the images with their accompanying copy, work seamlessly together, creating a warm, inviting and festive feel.

The reaction

“We have worked closely with Salad to launch our 2015 Christmas campaign. We have been delighted with the Team’s professionalism and impressed with the fresh ideas they have bought to the table. Delivery of the various points instrumental in the execution of the campaign were then efficiently implemented meeting our tight deadlines. We have already started working on Christmas 2016 and once again are very excited to be working with Bella and her Team to deliver a strong, exciting Christmas campaign that will drive our business forward.“

Alix Haysom, Special Projects Manager, Virginia Hayward.