Doubling New Business Enquiries for BackupVaultBy: Gemma
We delivered a professional new identity and an easy-to-use website for a leading provider of online cloud backup solutions. The result? Improved perceptions and an influx of new business.
BackupVault offers online cloud backup to SMEs, IT resellers, schools, public sector organisations and larger enterprises in the UK. Despite their best efforts, the business was struggling to offset an increasing stream of relevant enquiries which was taking up valuable resources.
To help combat the problem, we were asked to build upon the newly created BackupVault logo to develop a fuller brand identity. We then moved on to the design and build of a bespoke website that helped communicate the business’ offering more clearly. Equally important, we worked to improve their search engine rankings through relevant search terms, pushing the boundaries of SEO capabilities.
Working with BackupVault, we defined clear user journeys and UX requirements to better understand the target audience; thus helping to boost the number of quality, relevant enquiries when the site launched. This vital information fed into both the visual brand identity and website as BackupVault is primarily a digital business.
Copy editing and writing were also key to consolidating and updating user-relevant content, ensuring pages were ranking for the correct keywords. New pages on the site were established in order to attract key audiences and simplify the process for users to assess if BackupVault could help with their needs.
The end result is a user-friendly responsive site that is fast, secure and on-brand. Its crisp and modern design helps it to stand-out against competitors and inspire trust. Visitors can get in touch with the organisation more easily now through both live chat and contact forms. They can also access the information they need more easily, including a dedicated knowledgebase, downloads and a data calculator to help get the best out of a subscription. Both feedback and statistics from BackupVault following the new site’s launch highlight its success.
“Salad have created an attractive and effective website with user experience at its core. We used to receive 30-40 enquiries per month including a number that weren’t relevant to the business. But since the new website launched we consistently receive 60 quality enquiries per month and consequently had our best month in August. A brilliant outcome for our rapidly growing business.”
Rob Stevenson, Founder of BackupVault