Using digital transformation to power Home Lighting IdeasBy: Arabella
Empowering expert lighting designers to meet the needs of a rapidly-changing world through beautifully effective digital transformation.
25 years of lighting design
Home Lighting Ideas is a revolutionary new lighting design service that’s bringing the expertise of Britain’s finest lighting designers to the residential market at an affordable price.
Established by specialist lighting designers Kate & Sam, who have consulted on projects at prestigious venues from Glasshouse and Odeon to Harrods and The Emirates Stadium.
Transforming digitally to meet the needs of the ‘new norm’
When the global pandemic hit in March 2020, lighting designers Kate & Sam were inspired by their children’s virtual homeschooling to create a new, accessible lighting design consultancy.
Home Lighting Ideas is aimed at any homeowner, interior designer, architect or electrician wanting to improve, renovate or build a home.
Our brief was to develop a sophisticated but fun brand identity and beautifully effective website which could showcase the Home Lighting Ideas positioning and allow users to seamlessly book and pay for a workshop.
Great lighting improves every aspect of your home
Regardless of the style a home embodies, whether it’s practical living, calming bedrooms or vibrant dining, designing a lighting scheme only enhances the environment that is lived in.
The website design focused on taking the user on a journey of discovery: striking imagery is placed throughout the site where every aspect of residential lighting – from kitchen to garden – is depicted to showcase the service whether the customer has a castle or a terraced house.
We focused on capturing the essence of Home Lighting Ideas and visually communicating the intense impact that personal and tailored lighting can have on a home.
Delivering beautifully effective digital transformation
Starting with the user in mind, the site has been built from the ground up to create an intuitive user experience which features strong and compelling CTAs throughout.
The content and copy is optimised to highlight different lighting schemes and rooms, as well as FAQs targeting popular and relevant search queries.
The fully automated booking system allows the user to book a dedicated time and date, submit their plans, photographs or drawings, and pay for the booking in a seamless journey.
A visual showcase of home lighting ideas & inspiration
With people investing more than ever in their homes, Home Lighting Ideas is a way to access affordable lighting design from highly prestigious lighting designers.
Lighting can make a huge difference to a space and the service helps with everything down to the shopping list, potentially saving their customers a fortune in sourcing costs.
The website is a visual showcase for the brand, but just as importantly a vital tool for business operation, allowing all transactions and bookings management to happen in the easy to use backend.