Qualitative Focus Groups
We conduct traditional focus groups for a multitude of reasons. Testing messaging, understanding customer buying criteria, attitudes to competitors and customer journeys being just some of them.
Quantitative Survey Research
Surveys, recruited either from panel or from list, are a great way to understand the views and behaviour of customers and potential customers and to provide confidence in strategies through robust numbers from a relevant sample.
Depth 1-2-1 Interviews
For when a really detailed understanding from key segments is required, face-to-face or telephone interviews can be a great way of understanding opportunities and issues and informing new strategy.
Your staff can be a great source of insight and this is sometimes overlooked. This can help inform strategic or tactical customer campaigns, or to help inform new internal processes.
If your media spend is over a certain level and your creative work includes more than one ‘route’, then creative testing is often the sensible thing to do. We will test your creative with a relevant sample with the right methodology.
Tracking surveys are a great way to understand how your spend is working, as well as know the success and failure of your competitors’ marketing activity. These can include elements such as brand regard and propensity to buy, as well as be a place to ask adhoc questions, without conducting extra research projects.
There are a multitude of different approaches, from lab-based gaze plot tracking and structured tasks through to card sorting and customer journey mapping.
Sometimes there is no budget or time to conduct primary research - and you just need a planner to conduct secondary desk research.
Competitive Comms Research
It is important to understand your competitive landscape, identify competitors’ messaging and activity, as well as be aware of new entrants and ideas in the market.Get in touch
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