Authentic content marketing strategies
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Content marketing is best done authentically and organically, and when it’s done right, can make the difference between an unknown brand and a global juggernaut.
By using authentic content as the catalyst in reaching and converting customers, creative communications and campaigns can engage with users in the right place, at the right time, and with a compelling enough message, drive far higher quality traffic to your site.
Get in touch to find out how a bespoke content marketing strategy could help your brand overcome its challenges. Read on for more information and examples of our content marketing services.
Discover how content could be key to your marketing strategies
We always work closely with our clients and their teams to fully understand their brand, positioning, competition and content, so we can create a solution or strategy which is right for you and leverage content which is not just of value to your audiences, but to your brand as well.
Content really is king and when it’s used to its full effect, it can boost search performance and rankings, better engage and nurture customers or leads through their journey and become the driving force behind social and paid campaigns.
- Content strategy and creation
- Copywriting including white papers, blogs & news articles
- Rich media including photography, motion graphics, video and podcasts
- Optimised for keywords and phrases
- Holistic approach to nurture customers through their journey to enquiry
- Dedicated account team with defined process
- Monthly reporting
Other Digital Marketing services
Search Engine Optimisation (SEO)
Whether you’re about to launch a new website or already have one in place, SEO has never played a more vital role in brands marketing strategies.
PPC is an incredibly valuable tool for brands to use alongside SEO and other areas of marketing and activity to reach the right people with the right message.
Salad specialises in designing creative brands, websites, campaigns and more, which aren’t just skin deep, but technically sound and innovative as well. When it comes to content marketing, we believe that original and authentic content delivers the best results.
Find out more about our approach to content marketing and how a Beautifully Effective solution could be the strategy your brand needs to stand out from the competition.