After acquiring the technology to produce innovative new paper carrier bags, Classic Bag Co. asked us to create a brand and a series of bag concepts to launch the product to market.
We developed an identity consisting of bold, no-nonsense, sans serif typography and a smart double-B monogram that can be used in isolation or as part of a pattern. Iconic British symbols have also been used to create patterns, in order to differentiate and highlight the versatile size options.
The project has been incredibly well received, with numerous features online and in the media.
"We've been particularly impressed with the way Salad listen to our objectives and ideas, then go away and come back with something quite different to what we thought we needed. Salad are certainly not followers of fashion or afraid to suggest new perspectives, which we feel makes their work stand out from the crowd."
Pete Turner, Managing Director, Classic Bag Co.