loading loading
Pause
BritBag Less paper, more versatility

BritBag

Classic Bag Co. are manufacturers of luxury packaging for exclusive retailers and hoteliers.

Project scope Branding Packaging
Brit Bag
Brit Bag
Brit Bag
Brit Bag

The brief

After acquiring the technology to produce innovative new paper carrier bags, Classic Bag Co. asked us to create a brand and a series of bag concepts to launch the product to market.

Brit Bag
Brit Bag
Brit Bag

The solution

We developed an identity consisting of bold, no-nonsense, sans serif typography and a smart double-B monogram that can be used in isolation or as part of a pattern. Iconic British symbols have also been used to create patterns, in order to differentiate and highlight the versatile size options.

Brit Bag
Brit Bag
Brit Bag
Brit Bag

The outcome

The project has been incredibly well received, with numerous features online and in the media.

Brit Bag

The reaction

"We've been particularly impressed with the way Salad listen to our objectives and ideas, then go away and come back with something quite different to what we thought we needed. Salad are certainly not followers of fashion or afraid to suggest new perspectives, which we feel makes their work stand out from the crowd."

Pete Turner, Managing Director, Classic Bag Co.

Brit Bag
Brit Bag

Get in touch

New business enquiries

Thank you, we'll be in touch shortly.

Freshly Delivered...

Receive the latest communiqué from the studio, directly to your device.

Thank you

Nearly there!

Please click on the link in the email that we have just sent you to confirm your subscription.