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BritBag Less paper, more versatility

BritBag

Classic Bag Co. are manufacturers of luxury packaging for exclusive retailers and hoteliers.

Project scope

The brief

After acquiring the technology to produce innovative new paper carrier bags, Classic Bag Co. asked us to create a brand and a series of bag concepts to launch the product to market.

The solution

We developed an identity consisting of bold, no-nonsense, sans serif typography and a smart double-B monogram that can be used in isolation or as part of a pattern. Iconic British symbols have also been used to create patterns, in order to differentiate and highlight the versatile size options.

The outcome

The project has been incredibly well received, with numerous features online and in the media.

The reaction

“We’ve been particularly impressed with the way Salad listen to our objectives and ideas, then go away and come back with something quite different to what we thought we needed. Salad are certainly not followers of fashion or afraid to suggest new perspectives, which we feel makes their work stand out from the crowd.”

Pete Turner, Managing Director, Classic Bag Co.

Get in touch

New business enquiries

When it comes to building new relationships, we know that being approachable is just as important as being creative. Get in touch to share your

packaging

challenge.

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