After delivering the Round the World Yacht Race website, Clipper Ventures asked us to provide a similar transformation for the corporate hospitality arm of the business. Keen to highlight the link with the infamous Clipper family, our key challenge was to produce a design that is related to the parent site, but distinct enough to stand on its own merits, whilst clearly and effectively communicating and selling the service.
With a fantastic archive of action photography to draw from, we adopted a scrolling brochure style that communicates strong messaging and inspires users to experience the excitement for themselves. Dynamic news feeds and filterable calendars form part of the supporting sections.
“The team at Salad are a pleasure to work with. The whole team is committed and enthusiastic about providing a creative-yet-effective solution to the briefs tasked to them. Salad’s commitment to producing digital/online products of only the highest quality is testament to their work ethic.”
Katharine Schäfli, Head of Brand, Clipper Ventures