ThinkLogic quickly built a good relationship with Lenovo and achieved Gold Reseller status. They needed to push growth further, however, by winning larger clients and driving an increase in repeat business from existing customers.
Starting with an evolution of the brand identity, we proceeded to redesign the front end of the website, including look and feel, key messaging, and responsive design. A restructured navigation includes a new mega-nav featuring large, eye-catching images to aid the user experience and ensure customers can easily find what they need. The site has been expanded with new sections including case studies and third party reviews, to emphasise credibility and expertise.
The Magento platform has been upgraded from 1.8 to 1.9. We integrated a smart and automated CNET product delivery system, which ensures greater efficiency in the management of the catalogue. We also added the ability to attach files and videos to products in the CMS, giving ThinkLogic the edge when it comes to offering a greater wealth of information to their prospects. Finally, the site now works seamlessly across all tablet and mobile devices, with truly responsive functionality.
The new website now projects the image of a serious partner offering added value and genuine expertise. Larger customers are engaged, and feedback tells us that the competition does not like it.
In the three months since re-launch, bounce rate is 16% lower, with pages per session 28% higher.
We continue to implement a digital strategy to drive more traffic and optimise conversion rates.
“Our previous website was failing to generate the right leads, and we knew that if we wanted to grow our customer base, we would need to project a more professional image.
Thanks to Salad and their thorough understanding of our marketplace, we now have a brand to be proud of, and a fantastic new website which is already beginning to get results.“
Fred Fowler, Director, ThinkLogic