Mishi May: a digital showcase for an avant-garde bridal boutique
The brief
Having established the brand with bespoke bridal couture, Mishi May was ready to launch their first collection. The medley of opulent and dramatic designs needed to be showcased on a new digital platform, with Mishi May's vision and unique bridal experience communicated effectively to potential clients and brides-to-be.
The solution
Working with the Mishi May team we planned the website user journey, considering how the brand's meticulous hand-craftsmanship could be weaved into every element of the user experience. The Collection takes centre stage throughout the website, with eclectic photography bringing the extraordinary designs to life. Users are prompted to explore the collection and subtle call-to-actions encourage them to enquire directly about specific pieces.
Throughout the website we've peppered expressive animations and transitions which, combined with Mishi May's subtle pastel colour palette, pay homage to their signature fusion of the delicate and the bold. The Experience page, designed to highlight each step of the fully bespoke design process, features short, demonstrative videos of the Mishi May team. And the Blog offers a creative space for Mishi May to share the stories behind their unique designs and the clients that adore them.
“It has been absolutely brilliant working with Salad on our branding and new website. In order to take Mishi May in the right direction we needed our branding to be classic and iconic, and we wanted a website that was beautiful and felt premium. We now feel confident and ready to launch into the luxury market and we couldn’t have done this without Salad’s brilliant ideas and expertise.
We’ve picked up several high profile clients since the rebrand and website launch, and I’m sure this is down to the skills of the Salad team. The confidence our new branding and website have given us has changed the way we talk about the company, the way we quote, the way we network, and the way we feel about the future.”
