Services

Creative

Bringing your strategy to life is our creative department’s brief. Be it visual or verbal identity, photography or social, each touchpoint will be carefully considered and executed with consistency and clarity.

Visual identity

Bringing your brand’s strategy to life by creating distinctive, relevant and cohesive identity systems that create an emotional connection.

Verbal identity

Creating personality and defining how you speak to make the most of the connection to your audience, and bring authenticity to your messaging.

Guidelines

Defining the rules and guidance you, and your suppliers, need to accurately judge creative work and manage your brand with integrity both on and offline.

Art direction

Establishing a visual style across all your touch points to ensure a clarity and consistency with no surprises.

Print & packaging

Implementing your identity across all mediums, and helping you manage the process from concept to final delivery.

Campaign design

Taking your message to your audience through thoughtfully delivered, tailored campaigns that help build your brand, promote your business and inspire your audience.

If you’re interested in talking to us about our creative services, please contact us.

Get in touch

What does a creative agency actually do?

A creative agency takes brand strategy and turns it into everything people see and hear – visual identity, verbal identity, campaigns, packaging and content. At Salad, creative work only starts once the strategic thinking is in place, so every output has a clear purpose behind it.

How do you approach visual identity design?

We build visual identity systems that are distinctive, relevant and consistent across every touchpoint, rooted in brand strategy rather than trends. The aim is a system your team can apply confidently, not just a logo.

What's your process for campaign creative?

Campaign creative starts with strategy and audience insight, then moves into concept development across whichever channels matter most. Every campaign is built to be consistent with your brand while flexing for the specific goal it needs to hit.

How do you ensure creative work is effective, not just beautiful?

Every piece of work is tested against our Beautifully Effective® standard – does it look right, but does it also do the job commercially. Strategy and creative teams work together throughout, rather than design being handed off in isolation.

Do you handle print and packaging design as well as digital?

Yes, our creative team covers packaging and print design alongside digital and campaign work, using the same brand strategy to keep everything consistent across physical and digital touchpoints. We’ve been producing this kind of work since 2001.