About

Working where brand, identity and digital meet we partner with purposeful, people-positive businesses.

We build cultural connections and commercial impact, changing the way our clients think about their future.

We build around people. Around your people. Your customers, your advocates, your team. The people you need to find, and the people who need to find you.

How we deliver

Belief in the power of partnership

We want to work with you, not for you. We bring the expertise you don't have in-house. Working collaboratively we help create value – digging deeper to uncover more potential, communicating the real strength of your organisation and helping realise your ambitions by feeding off your passions.

A consciously small, senior team

We’ve decided to stay small and focus on our core skills. Being small means we each take on some of the responsibility of managing our projects. This approach means more efficient use of your time working directly with the people on the tools, and far less chance of information being lost or badly communicated. We also play well with others. So when we need to, we rely on the extensive talents of a handful of external experts to support us in specific areas.

Staying true to our values

Core values often end up as bland titles, with little real description and no evidence of being lived. We'd prefer to show you how we work without having to detail exactly what we mean by craftsmanship, empathy, collaboration & resilience. When we work together, you'll experience them first-hand, rather than just read about them on our website.

100% employee-owned

Since 2021 we've been 100% employee-owned, and fiercely proud of it. No shareholders, no dividends, just us doing what we love in partnership with each other. Not only does it ensure our collaborative, empathetic culture is protected and encouraged, but it gives everyone in our team the inside track on the relationship between our business and our brand. Something that encourages us, through understanding our own situation, to deliver more impact for our clients and partners.

Meet the team

We are a team of nine strategically minded, creatively inspired, digitally native humans.

“We pride ourselves on our flexibility, recognising that every brand is unique and requires a tailored solution.”

Andy Brown

Financial Director

“We love building good relationships with clients, suppliers and our team that translate into great results… collaboration with real connection is our secret sauce.”

Arabella Lewis-Smith

Founder & Managing Director

“We’re not just in the business of helping clients make money, we’re passionate about helping clients communicate what they believe.”

Harry Pocknell

Strategy & Creative Director

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Jon Lockhart

Head of Design

“We focus on both the aesthetic appeal and functional stability of our outputs and digital products, whilst always staying true to the brief”

Matt Leach

Head of Digital

“We are not interested in doing something simply for the sake of it, there has to be purpose in everything that we do.”

Nicole Cook

Head of Delivery

“We believe the more diverse the interests, skills and specialisms we bring in from the onset, the more successful we will be in understanding the problem there is to solve.”

Natalie Padgham

Senior Designer

“We believe in simplicity and subtlety, not letting unnecessary extras get in the way of the job of communication.”

Greg Arnold

Developer

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Sophie Wilkins

Administrator

“I was truly impressed by the way the team immersed themselves in the world of Passenger and public transport to be able to guide us in defining the value we bring to the market. The levels of support, expertise and commercial savvy have given us a brand and website that reflect who we are today and who we aspire to be in the future.”

Matt Lawrence Head of Marketing, Passenger

View the Passenger case study

“... Salad listened to our needs and successfully navigated the various stakeholder expectations around brand building, thought leadership and lead generation. The collaboration between Salad and Ikano Insight was excellent, with clear communication and plenty of lively discussions… ”

Karen Pflug Former CEO, Ikano Insight

View the Ikano case study

“I love the energy that comes out of their team. I can tell that they’re as excited about the project and the brand as we are and it feels like they can never do enough for us. The reason Salad stood head and shoulders above the rest was because they chose us with as much consideration as we chose them.”

Ben Keene Operations Director, Consortiq

View the Consortiq case study

“Salad helped to define our new positioning as an organisation innovating to develop the skills the AME sector needs to succeed. Our purpose, ‘given the opportunity, one engineer can change their world and ours’, encapsulates our ability to speak on equal terms toall our audiences.”

Ann Watson CEO, Enginuity

View the Enginuity case study