PPC Campaign Setup
We’ll review your current search engine rankings against search volumes and your competitors’ performance to identify a shortlist of priority keywords on which to focus PPC investment, in order to achieve optimum results. We will then structure your PPC campaign to adhere to best practices to get the best out of your investment.
Ad Copy Creation
Guided by a pre-agreed keyword strategy, we’ll set up your PPC campaigns with carefully considered copy and calls to action. We will create campaign variations to A/B test different approaches, reporting back any key messages that your audience are responding to. This can be used to further optimise your campaign and help your message approach in other marketing channels.
We offer proactive end-to-end PPC management services. We’ll monitor your campaign performance daily, responding to results and search patterns with responsive bid, keyword and ad management. We’ll also provide you with a detailed monthly report so you can review the results for yourself and consider our ongoing recommendations.Get in touch
“Salad’s initial and ongoing knowledge and guidance through the Google Adwords process has enabled us to make most efficient use of our Google Adwords budget, resulting in a great response and, more importantly, sales to justify the cost of the campaign.”
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