Does your brand really represent your new EO status, or the ambitions of your team?
Does your organisation need to demonstrate the change and opportunities employee ownership brings, beyond profit share?
Can everyone in your organisation communicate why you’re unique, your vision, your mission, your story?
Can they all tell the same story, with clarity and consistency?
Your brand isn't just a logo that sits at the top of your website. Your brand is the big picture: every internal and external interaction.
It's your founding story, your EO story, your customer story. It's your ‘why’, your vision and mission, your values and behaviours. It's what your customers say about you when you're not in the room.
And, having transitioned to Employee Ownership, there's an opportunity to re-evaluate your brand to authentically represent the organisation you've become.
After all, if you don’t define your brand and your story, the market will define one for you.
Getting your story straight means attracting and retaining one of your most valuable assets, your people.
It creates brand buy-in for the widest group of stakeholders, and creates clarity around the differences between pre and post-employee ownership.
It means increased brand awareness, loyalty and market share, internal and external alignment, more fulfilling partnerships and the potential for decreased price sensitivity.
Tom Quay
CEO, Passenger
“Salad expertly guided us through the process of redefining the Passenger brand, testing our assumptions, questioning our brand story and exploring the essence of what makes us unique.
It was important for us, as a growing business with a mix of founding members, longstanding teammates and new joiners, to include everyone in the process of defining what Passenger stands for today.”
Salad has a long and fruitful history of working in partnership with a diverse range of businesses, helping them align business & brand to create clarity and consistency through collaboration.
