Developing a new brand name
Back to Creative
A brand name may be deemed necessary or beneficial for a business or organisation to better represent new positioning and direction.
By using a defined process, we develop new brand name ideas (descriptive, fabricated, metaphorical) which are rooted in the strategic direction and positioning of the business. After eliminating any names that aren’t available or deemed problematic, we present the list for consideration and review.
Once a shortlist has been generated, it can be submitted for preliminary searches to ascertain whether the individual names are available for use in the market sector and geographical territories where the organisation operates.
Get in touch if you need a new brand name developed, or to find out if exploring a new brand name could benefit your business.
Balancing a creative and strategic approach to naming
Our starting point for any brand naming project that involves strategic, or critical thinking is to delve into the business’s services or product portfolio and find out as much as possible about the past, present and future. Information regarding product positioning, target audiences and value propositions alongside the current positioning of the business is what gives us the broadest possible position to work from.
In addition to the master brand name, many organisations have sub-brands and/or product names which require a naming strategy and architecture. In addition, global markets and languages often need to be considered in the naming approach.
Specific to naming, principles like ease of reading and writing, adequate level of uniqueness, memorability and how evocative the name is are all crucial considerations.
- Defined naming ideation process
- Collaborative approach with key stakeholders
- Trademarking advice
- Naming & brand architecture
- Naming strategies
- Product naming
Find out more about our creative services
If you're interested in talking to us about a brand naming project or want to find out more about us and what we do, please get in touch.Contact us
Brand reposition resulting in 30% sales boost and higher staff retentionView case study
Green House Hotel and Arbor Restaurant
Other creative services
Our extensive brand building knowledge ensures we have the capacity to quickly get to the heart of your organisation and create messaging which resonates with your audience.
If there is a service that is the ultimate embodiment of our Beautifully Effective® approach, our digital design is it.
Beautifully Effective® brand naming
As a strategic brand agency, Salad specialises in delivering all aspects of branding, including brand naming, architecture and strategies. We believe a strong, unique and memorable name which is rooted in the strategic direction of the organisation is always going to be the most effective approach to take.
With many years of experience in brand naming, and a tried and tested approach, we have the expertise to deliver on your naming brief, get in touch to discuss your requirements.