Brand building for Employee owned Businesses

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Brand Naming

Developing a new brand name

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A brand name may be deemed necessary or beneficial for a business or organisation to better represent new positioning and direction.

By using a defined process, we develop new brand name ideas (descriptive, fabricated, metaphorical) which are rooted in the strategic direction and positioning of the business. After eliminating any names that aren’t available or deemed problematic, we present the list for consideration and review.

Once a shortlist has been generated, it can be submitted for preliminary searches to ascertain whether the individual names are available for use in the market sector and geographical territories where the organisation operates.

Get in touch if you need a new brand name developed, or to find out if exploring a new brand name could benefit your business.

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Balancing a creative and strategic approach to naming

Our starting point for any brand naming project that involves strategic, or critical thinking is to delve into the business’s services or product portfolio and find out as much as possible about the past, present and future. Information regarding product positioning, target audiences and value propositions alongside the current positioning of the business is what gives us the broadest possible position to work from.

In addition to the master brand name, many organisations have sub-brands and/or product names which require a naming strategy and architecture. In addition, global markets and languages often need to be considered in the naming approach. 

Specific to naming, principles like ease of reading and writing, adequate level of uniqueness, memorability and how evocative the name is are all crucial considerations.

Key Benefits

  • Defined naming ideation process
  • Collaborative approach with key stakeholders
  • Trademarking advice
  • Naming & brand architecture
  • Naming strategies
  • Product naming

Find out more about our creative services

If you're interested in talking to us about a brand naming project or want to find out more about us and what we do, please get in touch.

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Re-engineering & rebranding a skills organisation from the ground up

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Enginuity Enginuity Enginuity Enginuity

Arbor Restaurant

Brand reposition resulting in 30% sales boost and higher staff retention

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Arbor Restaurant Arbor Restaurant Arbor Restaurant Arbor Restaurant
“The launch of Arbor has been a resounding success, due in no small part to the excellent work Salad delivered. Arbor’s customer brand experience is reassuring and conveys high quality. Our staff feel proud to be part of the brand and retention has significantly improved. Salad created a strong and compelling brand, and seeing our customers buying into and feeling a part of it is hugely satisfying.”
Olivia O’Sullivan, Manager

Green House Hotel and Arbor Restaurant

Lovie Awards Gold Winner
RAR Digital Winner
BIMA Awards Shortlist
The Drum DADI Awards Winner

Beautifully Effective® brand naming

Beautifully Effective® brand naming

As a strategic brand agency, Salad specialises in delivering all aspects of branding, including brand naming, architecture and strategies. We believe a strong, unique and memorable name which is rooted in the strategic direction of the organisation is always going to be the most effective approach to take. 

With many years of experience in brand naming, and a tried and tested approach, we have the expertise to deliver on your naming brief, get in touch to discuss your requirements.

Get in touch

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.

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