I love an awards do, I do. Despite the predictable last minute panic about what to wear and getting there on time, spending the evening celebrating excellence in the company of esteemed industry peers is always a joy.
Last night I was privileged to attend The Drum's DADI Awards, which recognise digital innovation and achievement, at the Park Plaza, Westminster. Having sat on the judging panel earlier in the year and deliberated the extremely high standard of entries, it was a delightful experience to see the awards finally go to their rightful and deserving owners.
Although true that I love awards dos, they are generally rather formulaic; drinks reception followed by a sit down dinner, possibly a keynote speaker, then the announcement of the awards. Last night saw a departure from the norm. The Drum somewhat rewrote the rule book, with an approach and entertainment that ensured a high-energy evening full of surprises. Highlights included a beatbox set by Duke Official, which, amazingly, filled the dance floor in moments, and a gospel choir that sang an iconic hit after each award.
Compared by the super glamorous and highly entertaining Lynn, the evening culminated in a karaoke band, which looked to be going down a storm as I quietly backed out of the room before anyone could cajole me into singing a number. Hats off to Diane and her lovely team for such a successful event - I'm already looking forward to next year.