Doubling new business enquiries for BackupVault

The Brief

BackupVault offers online cloud backup to SMEs, IT resellers, schools, public sector organisations and larger enterprises in the UK. Despite their best efforts, the business was struggling to offset an increasing stream of relevant enquiries which was taking up valuable resources. To help combat the problem, we were asked to build upon the newly created BackupVault logo to develop a fuller brand identity. We then moved on to the design and build of a bespoke website that helped communicate the business’ offering more clearly. Equally important, we worked to improve their search engine rankings through relevant search terms, pushing the boundaries of SEO capabilities.

The Solution

Working with BackupVault, we defined clear user journeys and UX requirements to better understand the target audience; thus helping to boost the number of quality, relevant enquiries when the site launched. This vital information fed into both the visual brand identity and website as BackupVault is primarily a digital business. Copy editing and writing were also key to consolidating and updating user-relevant content, ensuring pages included topics to match search intent. New pages on the site were established in order to attract key audiences and simplify the process for users to assess if BackupVault could help with their needs. After launch we also undertook an SEO content and outreach program designed to improve search engine presence; we expanded BackupVault’s blog content and promoted the website in relevant publications through guest blog opportunities and directories.

The Outcome

The end result is a user-friendly responsive site that is fast, secure, SEO optimised and on-brand. Its crisp and modern design helps it to stand-out against competitors and inspire trust. Visitors can find and get in touch with the organisation more easily now through both live chat and contact forms. They can also access the information they need more easily, including a dedicated knowledgebase, downloads and a data calculator to help get the best out of a subscription. Both feedback and statistics from BackupVault following the new site’s launch highlight its success.

The Reaction

“Salad have created an attractive and effective website with user experience at its core. We used to receive 30-40 enquiries per month including a number that weren’t relevant to the business. But since the new website launch and SEO activity we consistently receive 60-70 quality enquiries per month and consequently had our best month in May with 95 enquiries. A brilliant outcome for our rapidly growing business.” Rob Stevenson, Founder of BackupVault