BEAUTIFULLY EFFECTIVE® EO

EO key Stages

Every Employee Ownership experience is different, we work with businesses at any stage of their journey.

Adoption & transition

Leadership consultation, communicating transition and building the case for EO.

Initial discovery sessions with you / your leadership team to understand your vision, motivations, and goals for considering transitioning to EO and the benefits:

  • Mentorship for founders & leaders as they navigate the cultural and operational shifts inherent in EO.
  • Facilitation of workshops to build early understanding of the challenges ahead.
  • Deep-dive research to uncover the strategic and cultural opportunities EO presents for your business.
  • Development of internal and external messaging to articulate the benefits to stakeholders.
Communicate your transition

Alignment & engagement

Uniting teams around a clear purpose, 
vision and culture:

  • Bespoke workshops to engage employees, address concerns, and build excitement 
around EO.
  • Internal communication plans to rally employees and create alignment across all levels of the business.
  • Culture workshops to define and articulate the shared behaviours, attitudes, and values that underpin your 
EO success.
  • Initiatives to foster accountability, collaboration, 
and entrepreneurial thinking across teams.
Align & empower your team

Acceleration & positioning

Telling your story authentically through strategic 
narrative, positioning and messaging:

  • Immersive brand workshops to develop a 
platform that reflects your EO culture, positioning 
and ambitions. Crafting a compelling narrative that aligns EO with your business’s mission, values, and goals.
  • Refining your elevator pitch to highlight the value 
of EO to customers, partners, and employees.
  • Strategic workshops to help you sharpen your 
brand positioning and value proposition in light 
of EO.
Accelerate your EO brand

Attraction & retention

Developing a clearly articulated employer value 
proposition to attract and retain top talent:

  • Crafting an employee experience strategy that 
supports satisfaction and engagement post-transition.
  • Development of the Employer Value Proposition 
to attract and retain top talent.
  • Campaigns and initiatives to communicate your EO structure as a unique competitive advantage.
Enhance your talent strategy

Activation & expression

Bringing EO into your visual and verbal identity, and engaging external audiences online.

Translating brand strategy into tangible creative outputs:

  • Visual identity: developing a distinctive look and feel that reflects your EO story and future ambition.
  • Verbal identity & key messaging: defining your tone of voice to communicate authentically and consistently.
  • Art direction & campaign design: creating compelling assets for internal and external audiences.

 

Designing a user-centric digital presence that 
reflects your EO structure and ethos:

  • UX research & design: ensuring clarity, accessibility, 
and engagement.
  • SEO & content strategy: driving discoverability and connecting with the right audiences.
  • Web development: building scalable, secure platforms optimised for long-term use.
  • Digital marketing campaigns: leveraging EO to attract customers and talent.

 

Elevate your brands EO identity

Partnership & momentum

Ongoing partnership and support to help maintain 
EO as competitive advantage:

  • Continuous support to ensure EO success.
  • Regular cultural audits, employee engagement 
surveys, and brand health checks.
  • Development of long-term marketing strategies to leverage EO for competitive advantage.
  • Ongoing partnership to help you tackle challenges, 
refine strategies, and respond new opportunities.
Partner with us

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