Work Ikano
Positioning Ikano as thought-leaders in the CRM & customer loyalty sector
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Services
Search Engine Optimisation (SEO)
Maximising brands online reach to optimising websites with a range of SEO strategies and tactics to establish long-term, organic growth.
Building the foundations of marketing strategies
Whether you’re about to launch a new website or already have one in place, SEO has never played a more vital role in brand marketing strategies. Having the right foundations in place for your customers and audiences to interact and engage with you is crucial.
We create websites which are optimised from the ground up and we know which areas of optimisation should be prioritised and improved on an ongoing basis, whether it’s technical SEO, content clustering, internal link building, on-page optimisation or more, we combine creative content with effective optimisation to engage users as well as rank and perform well in search.
Balancing a creative & technical approach to marketing
From the start of any project, we collaborate closely with you and bring our teams’ knowledge together to design marketing solutions which put SEO at the heart of activity and campaigns.
Well optimised websites are key for brands to ensure that everything they’re doing contributes to an overarching strategy and long-term growth, by utilising websites and content for social and paid campaigns which can become far more targeted and effective.
One project which we had the pleasure to work on was the Commonwealth Games website, with which we led an SEO centered strategy which was able to achieve a 1,700% increase in visitors.
Key benefits
- Holistic digital marketing approach including SEO
- SEO audits and technical reviews
- Set-up and ongoing management of campaigns
- Content strategies and creation services
- Monthly reporting
- Dedicated SEO manager
- A balance of creative and technical expertise
- Continuous refinement and optimisation
Frequently Asked Questions
How long does SEO take to show results?
It depends on your starting point and how competitive your sector is, but organic SEO typically takes months to show meaningful movement, and longer to fully compound. We prioritise foundations and fundamentals early on, to give future activity and updates the best chance to perform and maximise performance potential.
What does SEO actually involve?
SEO covers a wide range of activity, but broadly includes website technical health, site structure, markup and schema, core search signals, content and copy optimisation. SEO activity focuses on improving performance in search engines, driving traffic and new customers, and improving the quality and conversion rates of this traffic, based on search rankings, positions, impressions and clicks.
Do you offer SEO audits?
Yes, we carry out initial SEO audits and reviews to guide our strategies and activity recommendations , these analyse data on channels, content, traffic, technical and search performance, as well as smaller or more detailed audits that can also encompass other channels and tactics such as social and PPC.
Can SEO deliver significant traffic growth?
Yes. For most websites, organic search is one of the largest and most valuable sources of traffic. Unlike paid advertising, SEO continues to generate visitors without paying for every click, making it one of the most cost-effective long-term marketing channels. By improving your visibility for both existing and new search terms, SEO can steadily increase qualified traffic, enquiries and revenue over time.
Is SEO still worth it with AI search tools like ChatGPT and Gemini?
Yes, and increasingly more so – AI search tools still rely heavily on well-structured, technically sound websites to source their answers, and share many of the same search signals as traditional search, based around authority and trust. So strong SEO fundamentals now double as the foundation for being cited by AI as well as ranked by Google, for both Gemini in Google searches as well as other tools like ChatGPT, Perplexity and Claude.
