Search Engine Optimisation (SEO)
SEO keyword research
As part of any new website project we conduct in-depth keyword research to identify what your potential customers are searching for. We then use this information to structure your website content to match that demand. This unique approach means that your new website will not only satisfy what users are looking for but it will be optimised with SEO content that gives it the best chance of success within the search engines.
The first step to creating a well optimised site, is to conduct an in-depth SEO audit. We can evaluate your current website through identifying any key SEO issues and providing a report detailing our recommendations.
SEO Content & Outreach
Our team creates user-led SEO content to ensure that what you’re saying is what your audience is searching for. We then serve this to the right people to maximise results. As part of this work, we can opt to create new landing pages or write blog articles.
Gaining high quality, relevant links to your website is the cornerstone of SEO. We evaluate where your top competitors are being mentioned and help you to build relationships and gain these links to your website. We will also review the existing links you have to keep them update, adding new listings where appropriate.
Having a well-optimised and monitored Google Maps listings, local links and local content is crucial for your local SEO strength, providing visibility for people searching within your local area. We can create a fully-optimised local SEO strategy for your business locations to allow users to call you, make a booking, view events and do much more directly from search results.
We can produce either monthly or weekly reports as required, presenting information that is relevant and actionable to your business. This can include your organic website traffic, any calls to action such as calls or online purchases and the position you, and two of your competitors, occupy in Google SERPs.Get in touch
“Our relationship with Salad continues to evolve. From initially being our web build agency, we now engage with them on everything from design and copy support to digital marketing, SEO and wider strategic advice. Salad invest the time to understand our business and our ever-growing ambitions. The team are proactive with ideas and responsive to our questions. Reports are timely and insightful, and we’re delighted with the results they’ve achieved through SEO investment and data-informed content ideas. Getting our blog selected for Startup Donut’s newsletter was brilliant and we’re looking forward to seeing what the team suggest next!”
Co-founder, The Accountancy Cloud
We offer an end to end search engine optimisation service to improve your search engine visibility and increase visitors to your website. This includes recommendations around topics for new landing pages, through to writing blogs and applying SEO technical changes to website content. We’ll also manage outreach of your content to relevant websites to increase external links and improve your site’s authority within the SERPs.
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