Efficient and effective PPC marketing

Back to Digital Marketing

PPC is an incredibly valuable tool for brands to use alongside SEO and other areas of marketing and activity to reach the right people, with the right message, and drastically increase the success of campaigns and other conversion metrics.

One mistake a lot of brands make, however, is seeing PPC as a cash cow which generates leads for a certain amount of spend. The most important thing to consider when it comes to PPC is that its core purpose is to support a holistic approach to a complete marketing strategy.

This means integrating PPC activity with content and brand communications to create the most efficient and effective campaigns which are tailored to different audiences and user journeys. Get in touch with the team to discover a PPC marketing strategy that’s right for you.

Get in touch

Continuously improving PPC campaigns

Our approach to PPC marketing, campaigns and strategies is to create a framework which allows for continuous refinement and optimisation, giving brands a tool they can adapt and utilise in different areas depending on changing business focuses and priorities.

We specialise in connecting this paid source with organic traffic through authentic content which nurtures customers and leads them through the marketing funnel, across every touch-point within their journey.

Key Benefits

Holistic digital marketing approach including PPC
Set-up and ongoing management of campaigns
Monthly reporting
Dedicated PPC manager
A balance of creative and technical expertise
Continuous refinement and optimisation

Find out more about our digital marketing services

If you're interested in talking to us about a PPC project or want to find out more about us and what we do, please get in touch.

Increasing vehicle enquiries by 350% for Breeze Volkswagen

As part of a successful digital marketing strategy, we implemented PPC and paid social advertising to drive enquiries about Breeze Volkswagen’s latest car offers.

View case study

Increasing vehicle enquiries by 350% for Breeze Volkswagen

Salad helps Swans UK to grow ecommerce revenue by 120%

Having identified a demand for high-end prescription goggles in the UK, we promoted their offering with PPC to rapidly increase Swans’ online revenue.

View case study

Salad helps Swans UK to grow ecommerce revenue by 120%

Using Google AdWords to drive new student applications to AECC

Attracting, engaging and gaining new students is the lifeblood for AECC and we worked hard to drive effectiveness of their digital marketing spend.

View case study

Using Google AdWords to drive new student applications to AECC

“We were really pleased to see such a great improvement in our AdWords performance. Increasing online enquiries contributed to exceeding our recruitment targets for the year; something I was delighted with in what is a continuously changing landscape for Higher Education.”

Lisa King, Head of Marketing

AECC

Other Digital Marketing services

Content Marketing

By using authentic content as the catalyst in reaching and converting customers, creative communications and campaigns can engage with users in the right place at the right time.

Social Media Marketing

Social media has quickly become a channel of incredible value to brands, now more than ever, with creative communications and messaging being utilised to reach new audiences, engage with existing customers and provide a huge range of benefits to marketing.

Search Engine Optimisation (SEO)

Whether you’re about to launch a new website or already have one in place, SEO has never played a more vital role in brands marketing strategies and having the right foundations in place for your customers and audiences to interact and engage with you is crucial.

A Beautifully Effective® approach to PPC

By carefully balancing creative and technical expertise, our team delivers PPC strategies which compliment other marketing channels and deliver on business objectives, with solutions which are tailored to each and every individual brand across a range of industries

Beautifully Effective PPC is the difference between underperforming campaigns and an ongoing source of highly valuable traffic to your website. Get in touch to find out more about how a new approach to PPC could help your brand or business.

Digital Marketing blogs

Salad helps Swans UK to grow ecommerce revenue by 120%

Measuring the true success of a digital marketing campaign

600% ROI from Google Adwords

Get in touch

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.