Positioning Ikano as thought-leaders in the CRM & customer loyalty sector
Content Marketing
Authentic content marketing strategies
Content marketing is best done authentically and organically, and when it’s done right, can make the difference between an unknown brand and a global juggernaut.
By using authentic content as the catalyst in reaching and converting customers, creative communications and campaigns can engage with users in the right place, at the right time, and with a compelling enough message, drive far higher quality traffic to your site.
Discover how content could be key to your marketing strategies
We always work closely with our clients and their teams to fully understand their brand, positioning, competition and content, so we can create a solution or strategy which is right for you and leverage content which is not just of value to your audiences, but to your brand as well.
Content really is king and when it’s used to its full effect, it can boost search performance and rankings, better engage and nurture customers or leads through their journey and become the driving force behind social and paid campaigns.
Key benefits
- Content strategy and creation
- Copywriting including white papers, blogs & news articles
- Rich media including photography, motion graphics, video and podcasts
- Optimised for keywords and phrases
- Holistic approach to nurture customers through their journey to enquiry
- Dedicated account team with defined process
- Monthly reporting
Get in touch
To find out how a bespoke content marketing strategy could help your brand overcome its challenges. Read on for more information and examples of our content marketing services.