Positioning Ikano as thought-leaders in the CRM & customer loyalty sector
Search Engine Optimisation (SEO)
Building the foundations of marketing strategies
Whether you’re about to launch a new website or already have one in place, SEO has never played a more vital role in brand marketing strategies. Having the right foundations in place for your customers and audiences to interact and engage with you is crucial.
We create websites which are optimised from the ground up and we know which areas of optimisation should be prioritised and improved on an ongoing basis, whether it’s technical SEO, content clustering, internal link building, on-page optimisation or more, we combine creative content with effective optimisation to engage users as well as rank and perform well in search.
Balancing a creative & technical approach to marketing
From the start of any project, we collaborate closely with you and bring our teams’ knowledge together to design marketing solutions which put SEO at the heart of activity and campaigns.
Well optimised websites are key for brands to ensure that everything they’re doing contributes to an overarching strategy and long-term growth, by utilising websites and content for social and paid campaigns which can become far more targeted and effective.
One project which we had the pleasure to work on was the Commonwealth Games website, with which we led an SEO centered strategy which was able to achieve a 1,700% increase in visitors.
Key benefits
- Holistic digital marketing approach including SEO
- SEO audits and technical reviews
- Set-up and ongoing management of campaigns
- Content strategies and creation services
- Monthly reporting
- Dedicated SEO manager
- A balance of creative and technical expertise
- Continuous refinement and optimisation