The solution
People are at the heart of CMA’s offering, so as part of our brand strategy work we carried out company-wide surveys and smaller, intimate workshops with management to understand how their team felt about the brand. From there we defined CMA’s core values and developed a new proposition and mission-vision statement. Taking a cue from the existing brand’s colour palette, we designed a unique circular brand marque, four new division logos and a refined group identity, pulling them together with a complementary and trustworthy deep blue.
With high targets for candidate applications the CMA website was in need of complete overhaul, with a focus on user experience for their core audiences: clients, candidates and future consultants. Some key improvements include a streamlined user journey, the integration of third party recruitment platforms and a beautifully simple, modern design with bespoke photography. An intelligent CMS gives the in-house team complete autonomy to make regular changes to the website.