We're a strategic, creative and digital partner, helping organisations increase the cultural and commercial impact of their brands.
We collaborate to uncover potential, communicate strengths and help realise ambitions.
Underpinned by insight and strategy, our conscientious creativity and award-winning digital create clarity and consistency – Beautifully Effective® solutions for better brands, and better business.
Working with leadership, we will immerse ourselves into your organisation, developing a brand platform that acknowledges your culture, category and ambition.
- Research & insights
- Purpose, vision & values
- Strategic narrative
- Brand positioning
- Employer branding
Bringing your strategy to life is our creative department's brief. Be it visual identity, messaging, photography or social, each touchpoint will be carefully considered and executed with consistency and clarity.
- Visual identity
- Brand naming
- Tone of voice
- Strapline development
- Art direction
- Print & packaging
- Campaign design
Putting your brand to work in engaging digital experiences, optimised for search and UX, with easy-to-use content management and ongoing peace of mind.
- SEO & content strategy
- UX research & design
- User research & testing
- Information Architecture
- API & CMS development
- DevOps architecture
- Full-stack web development
- Hosting, support & maintenance
Problems we solve
Since 2001 we’ve partnered with organisations on brand, creative and digital.
Whilst no job is ever quite the same as the one before, we regularly get asked to solve similar problems, typically:
When an organisation needs a new brand
When an organisation needs to tap into a new or develop an existing market
When a brand needs a more cohesive narrative, distinctiveness or differentiation
Where organisation, culture and brand are misaligned
Where an existing brand and/or visual identity is lacking or feels inauthentic
Where the communication of the offer is not working hard enough
When an organisation is ready for growth and/or transformation
When an organisation has experienced a change of ownership
When an organisation needs to attract investment
When an organisation needs to attract more, or better people
When a new venture needs to generate a route to market with a fast turnaround, but needs more than MVP
When a brand isn’t working coherently online
We believe that it's Beautifully Effective solutions that create clarity and maintain consistency for brands, so we approach all our projects with a sense of creativity, more than a sprinkle of logic and plenty of rigour.
We'll collaborate with you and other highly expert partners to:
Divergent thinking, asking questions, gaining insights.
The discovery stage is where we put our efforts into understanding the problem and researching to gain insights into customers, users, audiences, tendencies and trends.
When we fully understand where you are, we can help you to plot a course to where you need to be, and what success should look like when you arrive.
Analysing research, evaluating ideas, convergent thinking.
The definition stage allows us to respond to the identified problem from the previous stage. Here, we put our efforts into defining a set of solutions which can move us forward. We will set out a preliminary hypothesis, describing how will approach solving the problem.
Outputs might include distilling workshops outputs or creating wireframes, documentation and project plans.
Concept creation and refinement, prototyping, design development.
The development stage is where the chosen route, concept or plan is put into action, verbally, visually and digitally. Having discovered and defined the problem, this stage is all about crafting the responsible and realistic solution.
A stage of deep collaboration between our team and yours, and any external experts we’ve identified to assist.
Final implementation, verbal and visual guidance, digital support and maintenance.
The delivery stage is where everything comes together. Brands, verbal and visual identities released into the wild, digital products launched. Rather than the end of the relationship, this stage is the beginning of ongoing measurement, continuing into iterative collaboration to maintain success.
“I was truly impressed by the way the team immersed themselves in the world of Passenger and public transport to be able to guide us in defining the value we bring to the market. The levels of support, expertise and commercial savvy have given us a brand and website that reflect who we are today and who we aspire to be in the future.”Matt Lawrence Head of Marketing, Passenger
“... Salad listened to our needs and successfully navigated the various stakeholder expectations around brand building, thought leadership and lead generation. The collaboration between Salad and Ikano Insight was excellent, with clear communication and plenty of lively discussions… ”Karen Pflug Former CEO, Ikano Insight
“I love the energy that comes out of their team. I can tell that they’re as excited about the project and the brand as we are and it feels like they can never do enough for us. The reason Salad stood head and shoulders above the rest was because they chose us with as much consideration as we chose them.”Ben Keene Operations Director, Consortiq
“Salad helped to define our new positioning as an organisation innovating to develop the skills the AME sector needs to succeed. Our purpose, ‘given the opportunity, one engineer can change their world and ours’, encapsulates our ability to speak on equal terms toall our audiences.”Ann Watson CEO, Enginuity