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A decade of partnership and digital transformation for a people-first law firm
Since 2014, our partnership with Ellis Jones Solicitors has evolved into a strategic alliance that balances brand development, digital transformation and marketing excellence. From a refined rebrand and a robust website rebuild to an ambitious SEO-led content strategy, we’ve supported Ellis Jones in becoming one of the South Coast’s leading law firms.
Tone of voice
Inclusive
Upbeat
Trustworthy
Creative
A confident new identity
Ellis Jones has always stood out for its commitment to people, its clients and colleagues, and the wider community. In 2014, we began working together to translate their purpose into a refreshed brand identity, updated photography, and a new website that put approachability and expertise front and centre.
Over this initial period of our collaboration, we refined the firm’s visual identity to bring clarity and warmth. We worked together to plan, design, build and launch a new website to showcase services and expertise, and to support recruitment; commissioning fresh, authentic imagery to humanise the brand.
12%
Increase in average search position YoY
189%
Increase in brand traffic YoY
Building strong foundations
With the new identity firmly in place, we shifted focus to building a robust digital presence. This included the evolution of the website to showcase key practice areas, launching targeted campaigns and laying the groundwork for search performance.
We’ve also supported the firm’s growth beyond the website, increasing the amount of useable photography, creating internal comms assets, event materials and campaigns to keep the brand fresh, but consistent. Alongside this, we continue to produce usable assets for the team which empower them to maintain that consistency.
41%
Increase in organic click through rate YoY
1.6 million
Increase in impressions YoY (51%)
Deepening the digital strategy
As our relationship has grown, so has the appetite for digital growth. Together, we’ve shifted to a data-led SEO and PPC strategy, focusing on high-quality traffic and measurable impact. This ongoing work covers everything from technical site updates to refining service page content, always guided by the same purpose: to put people first.
Alongside this, we’ve introduced regular strategy reviews with the Ellis Jones team, aligning on priorities, identifying opportunities and sharing insights. This ongoing dialogue keeps the work fresh and responsive to changing market needs.
Empowering the team for success
More recently there’s been a step-change in how we helped Ellis Jones approach digital growth. With the marketing team now fully engaged in content creation, we shifted from agency-led copywriting to a collaborative model.
We’ve designed and delivered SEO and content training workshops - equipping everyone from paralegals to partners with the confidence and skills to create authentic, expert-led content. This shift doesn’t just make content creation more efficient; it strengthens the internal culture, giving everyone a voice in how the firm shows up online.
140%
Increase in engagement time YoY
1137%
Increased experts page impressions YoY
The impact
Our refined SEO strategy focuses on two parallel streams:
Ongoing SEO
Technical maintenance, content optimisation and performance tracking.
Campaigns
New landing pages and blog content that address evolving client needs.
The results speak for themselves:
Beyond the numbers, the impact is cultural. The team at Ellis Jones is more engaged than ever in creating, sharing and owning content in a way that reflects the firm’s people-first mission.
2.4 million
Campaign content impressions
91%
Increase time on page for campaign content
131%
Increase in paid search conversions YoY
126%
Increase in business services traffic YoY
A relationship that keeps evolving
Our relationship with Ellis Jones has always been built on partnership and shared purpose. From identity and brand to digital growth and internal empowerment, we’ve worked together to make sure their people-first ethos is felt in every interaction, online and off.
Today, our role is to support, guide and collaborate, whether it’s refining the website for a new acquisition, optimising PPC campaigns or helping Ellis Jones bring their culture to life in every interaction.
144%
Increase in personal services traffic YoY
226%
Increase in contact page traffic YoY
As Ellis Jones continues to grow, from new offices in London and Dorchester to new service areas and digital initiatives, our shared focus remains clear: to put people first, and to deliver work that’s as meaningful as it is measurable.
Ongoing SEO and PPC campaigns: driving organic growth and focused acquisition.
Continuous website evolution: optimising structure, UX and performance to keep pace with new services and locations.
Internal comms, photography and brand assets: ensuring the brand lives and breathes in every channel.
Campaign strategy and content support: aligning quarterly campaigns with evolving business goals.
Collaboration and knowledge-sharing: regular strategy reviews and bi-weekly check-ins to refine priorities and fuel growth.
