Digital strategy for a global joint venture

JERA Nex bp represents one of the most significant developments in offshore wind energy. When JERA and bp announced their joint venture in December 2024, we were inspired by the scale of their ambition and proud to build on our long-standing partnership with JERA Nex. The challenge extended far beyond a typical website build, as a newly formed joint venture, still defining its operational structures and brand identity. JERA Nex bp needed a digital partner capable of building while the business itself was taking shape, creating a presence that would communicate its industry leadership from day one.

With the brand identity being created, we drew on our existing knowledge of JERA Nex to lead website planning in collaboration with stakeholders from both companies. This allowed us to develop the website in parallel, ensuring everything was ready for the formal business launch. Close collaboration was essential to ensure the final digital experience seamlessly reflected the new joint venture’s identity and business model.

We created flexible design systems that could adapt to evolving brand guidelines and business details without requiring complete rebuilds. This approach meant we could maintain development momentum while incorporating brand and business decisions as they were finalised.

JERA Nex bp’s global operations demand enhanced security and performance standards. Drawing on our experience with global enterprises like OCI Global, we delivered a secure platform aligned with both parent companies’ requirements.

We developed modular page structures and a flexible content management system that enables efficient updates as the joint venture progresses through development phases. Multi-lingual functionality in Japanese ensures the platform serves stakeholders across all key markets. Interactive elements and intuitive design help bring complex energy information to life, making technical content more engaging and accessible for diverse stakeholder groups. Visual storytelling, dynamic infographics, and adaptable layouts ensure the site remains clear and compelling as new projects and insights are added.

The website launched seamlessly alongside the joint venture announcement, giving JERA Nex bp immediate market presence when industry attention was at its peak. They were able to engage stakeholders and inspire partners with a platform that reflects their combined capabilities and vision.

This project shows how complex business transformations succeed with a digital partner who thinks beyond the brief. We thrive on strategic, time-sensitive challenges, and by understanding both the technical demands and commercial realities of forming a new joint venture, we delivered a solution that meets immediate needs and supports JERA Nex bp’s long-term growth.