The AECC wanted a strategic partner who could not only deliver outstanding design for the college, but one who understood and had experience of working with complex organisations with many sub brands, revenue streams, a wide service offering and a varied set of stakeholders.
The AECC have recently qualified for University College status so we were initially tasked with the development of an appropriate and authentic new name for the organisation, followed by a major rebrand for the college and its associated businesses. We are now developing concepts for a world class identity to support the new name and AECC’s position as Europe’s oldest and favourite place to study Chiropractic and associated courses. This work follows a detailed and inclusive programme of market research where we met and interviewed students and staff as well as a wide range of college alumni. Our thorough planning and research process has been a vital component in developing a suitable name and subsequently developing a creative brief that will deliver an appropriate, authentic and differentiated brand identity for the AECC.
Working closely with the marketing team, we’ve taken over the running and maintenance of their four main websites, developed and implemented a digital marketing strategy as well as picked up the reins on all marketing activity for the college and other businesses that sit within the wider organisation.
The renaming, rebranding and subsequent roll out is an 18-month project that will cement the AECC’s position in the Health Services Education sector globally and we are so excited to be sharing this journey with them.
Lisa King, Head of Marketing, explains her reasons for choosing Salad as their creative and strategic partner for this important period in the AECC’s history:
“Working with Salad has provided us with the professional, forward thinking support we needed in our digital communications to move forwards. Their ability to understand a complex business model and provide solutions for either one specific area, or an over-arching one, is always done with the understanding of the brand and institution as a whole. Their commitment to this holistic way of working is not something I have experienced with other agencies and something which is already returning positive results for us.”