Services

I’m thrilled to announce my return to Salad as Head of Client Services! After 18 years in various agencies, I can genuinely say there’s no place quite like Salad. The warmth and camaraderie of this team have made my return feel like reuniting with old friends.

Integrating new tools in our workflow is something we’ve become very used to. What was once the exclusive toolset of the practicing graphic designer, tools like Canva have made marketing teams more efficient and independent. Most recently we’ve embraced an evolution of the standard fixed brand guidelines document to empower out clients with more collaborative flexibility and productivity.

When I’m asked what I do for a living, or introduced to a new client, I’m guilty of giving a bit of a generic response – something along the lines of “I manage projects” or “I keep timings and budgets on track”. But, each time I hear myself give a default response like this, I cringe!

We are operating in a candidate-driven market. The rise of purpose as a means to attract customers is now being matched on the candidate side. This shift represents an opportunity for brands to align their customer & employer brand and ensure that they become talent attractors and retainers.

What is it about the photography of your people that creates a powerful brand connection?

Brand launch campaigns can be tough, you need to consider your messaging, the channels you use and the timing to ensure it’s successful and can evolve.

Web accessibility is essentially making website or app experiences more accessible to a wider audience, regardless of disability type or impairments.

Informed by comprehensive SEO research, we designed and built a user-friendly brochure website to house Russell Play’s extensive portfolio and help the trusted playground seller stand out in a crowded marketplace.

We evolved DNA’s existing brand identity and designed a new website to reflect their growth and position in the construction industry.

Developing a new brand identity is an exciting journey. But how do you share the vision with your team and ultimately create internal brand ambassadors? Here are our top tips for crafting a memorable internal campaign.

As part of a successful digital marketing strategy, we implemented PPC and paid social advertising to drive enquiries about Breeze Volkswagen’s latest car offers.

Facing the problem of unsatisfactory levels of interest in their chef vacancies, we developed an intelligent, actionable digital marketing strategy for Brunning & Price’s in-house team to implement.

WE ARE BAR were opening a flagship self-titled bar with plans for several more to follow. They required a practical social media strategy to engage followers and bring their distinctive brand personality to life.

Working closely with in-house content producers, our Digital Marketing and Strategy teams are helping The Accountancy Cloud climb search rankings and generate leads through an intelligent approach to SEO.

10 techniques we’ve adopted to ensure our digital work is Beautifully Effective® in design and SEO

Working with the stakeholders to understand the specific needs of the group, we created a bespoke web-based intranet.

To improve SEO, drive engagement and create a buzz around their Charities seminars, video was the perfect vehicle.

A round up of some of our favourite business cards and why they continue to be so important.

We're thrilled to announce our partnership with BackupVault in a bid to accelerate the success of this already thriving business.

Hayes McKenzie required a website that would not only give them credibility but would also give them the best chance of gaining more website traffic from search engines.

Attracting, engaging and gaining new students is the lifeblood for AECC and we worked hard to drive effectiveness of their digital marketing spend.

There is no single colour system that is suitable for all design projects. The following guide sheds some light on a subject that effects almost every job that passes through our studio.

We're absolutely delighted to be working with the Anglo European Chiropractic College following a competitive pitch with Bournemouth and London agencies.

With so much competition and tighter marketing budgets, today’s businesses are under tremendous amounts of pressure to demonstrate results. But are you measuring successes in the right way?

A moving intro for a leading dance course.

The Stag and Hen Experience are nationally recognised party organisers. Offering over 80 destinations worldwide, with hundreds of activity and accommodation variations, the business is operated solely online, making the effectiveness of their website of vital importance.

The planning that goes into a photoshoot is arguably the most important part of the shoot. You’ve defined the brief, the desired outcome and the budget, so now it’s time to start planning.

“What a result — over 90 cars sold from an £8000 marketing investment.”

There is no strict set of rules for project management, but here are a few tips we live by.

An insight into creating an industry first, responsive race viewer for the Clipper Round the World Yacht Race.

How one word could change your future. The importance of selecting the right name for your business.

The folks at The Live Coffee Company are fanatical about the magical drink. Each of their blends have been carefully selected from beans grown all over the world, and the resulting flavours are rich, distinctive and aimed squarely at the real coffee lover.