Reimagining Client Services at Salad
I’m thrilled to announce my return to Salad as Head of Client Services! After 18 years in various agencies, I can genuinely say there’s no place quite like Salad. The warmth and camaraderie of this team have made my return feel like reuniting with old friends.
The transition to Employee Ownership has infused the agency with a fresh, invigorating energy that enhances our daily interactions—something I’ve never experienced elsewhere. I’m excited to take on this role, where I have the unique opportunity to help shape the future of Client Services and contribute to our continued success.
There’s a common misconception in the fast-paced creative and digital agency world: that Client Services is a role reserved for a select few. At Salad, we’ve flipped that notion on its head. As part of our consciously small team of ten senior professionals, we’ve come to realise that Client Services isn’t just a department; it’s a mindset that weaves through everything we do.
The Salad approach: small team, big impact
Our tightly-knit and carefully curated team combines expertise in culture, brand, identity, and digital. This lean structure empowers us to deliver outstanding work while maintaining a personal touch that larger agencies often miss. Unlike many traditional agencies, where client services can feel like a separate entity, our approach is fully integrated. Every team member, from strategists to designers, is involved in client communication and collaboration. This not only creates a strong sense of teamwork but also ensures that our clients benefit from a unified vision.
The dovetail approach to Client Services
While every team member contributes to client services, my dedicated role focuses on fostering genuine collaboration with our clients. I prioritise understanding your business and brand ambitions, allowing us to take a proactive approach to planning and management. My empathetic and connected approach ensures that you feel heard and valued, while also receiving the highest standard of service. This commitment to collaboration establishes consistent communication and expert project management, providing a comprehensive view of your needs.
Why this matters
When everyone in the agency takes ownership of Client Services, the benefits are clear:
- Enhanced connection and trust: Direct communication strengthens the bond between our team and clients, fostering collaboration and trust.
- Increased passion and job satisfaction: Understanding client goals ignites our passion for their success and makes team members feel more invested in outcomes.
- Better understanding and faster problem-solving: Clear communication eliminates misunderstandings, allowing us to quickly address client needs and issues.
- Improved quality and creativity: An integrated approach enhances work quality, while client engagement sparks new ideas and leverages diverse skills.
The Salad difference
By embracing this all-hands approach to client services, we’ve crafted a unique agency experience. Our clients don’t just work with an account manager; they collaborate with a passionate team, each bringing their expertise directly to the table. This contrasts sharply with the traditional model, where clients can often feel like just another number. Here, it’s not just about delivering a project; it’s about being true partners in their success and ensuring they love working with us.
“Ultimately, client services at Salad isn’t just a department — it’s a philosophy. It’s about taking ownership, being dedicated to our clients’ success, and collaborating to achieve great results.”
Here, Client Services is a collective responsibility that everyone embraces. I’m excited to rejoin this fantastic team and lead efforts in strengthening our connections with clients.
Whether you’re a current client, a potential partner, or simply curious about what we do, let’s explore how we can work together to redefine what Client Services means and make every project a true partnership.
Let’s create something extraordinary — together! Get in touch.