Brand Architecture & Hierarchy
Sometimes there is a need to define the relationship between different brands within a company. Defining sister-brands and sub-brands, where they sit and when sectors and product/services are dominant, can be extremely valuable and directional work.
Defining the brand strategy should be a collaborative process and driven from within. We design and facilitate workshops to draw out the right conclusions from key stakeholders, using our own easy-to-use brand model, before going back to the ranch to do some extra thinking and craft your strategic brand bible.
As part of the strategic brand work, we would work with you to define your messaging strategy, including variances by type of audience.
Our Strategy Director, Daniel Ward-Murphy, developed a great brand model that in our view is both empowering and very usable, as well as lean.
Tone of Voice
We devise a relevant, befitting, winning and usable tone of voice for your business.
Brand Positioning Strategy
We help you define your target audience and understand who you are for and what problem you solve.
Brand Value Proposition
This is probably the most crucial area of the brand work, detailing a wider value proposition and then distilling it down to sum up why your target audience should use you.
Whilst devising a brand strapline is a creative task, it should be driven by the brand work and closely aligned to your value proposition.Get in touch
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