Brand Identity Brief
The foundation of any successful brand identity project is a well written design brief. In collaboration with the client, we establish the key objectives for the project together with any other relevant information that may affect the way we approach it. Click here for more details.
Competitor & Market Research
Every business operates in a unique marketplace. We take time to explore trends and styles to ensure that your brand identity is both suitable and distinctive.
We start with a pen and paper. No computers. No distractions. It’s all about the raw idea. We sketch out tens or hundreds of concepts before assessing their suitability against the brief and developing our favourite ones on a Mac.
At the core of a brand identity is the logo. This may be purely typography or it may be predominantly graphic. Regardless of the details, the main objective of any logo is to distill the characteristics and qualities of a business into its simplest and most visually appealing form.
Beyond the logo, we consider a number of other visual assets in order to create brands that are distinctive, flexible and consistent. These may include (but are not limited to) typography, colour palette, imagery, illustration and iconography.
As part of the brand identity design process, we present our logo concepts and all accompanying visual assets in isolation and across a number of relevant applications.Get in touch
“Our experience of working with Salad to-date has been really good. I love the energy that comes out of their team. I can tell that they’re as excited about the project and the brand as we are and it feels like they can never do enough for us. As a business that’s growing at a million miles an hour, we can rely on Salad to be proactive in making decisions that will keep the work moving forward, without being asked to.
I was looking for an agency that was small enough to care about our business but big enough to do the substantial amount of work. The reason Salad stood head and shoulders above the rest was because they chose us with as much consideration as we chose them. For me, the greatest response was the number of people who came to talk to us.”
Operations Director, Consortiq
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