Brand building for Employee owned Businesses

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Specialists in developing and evolving brands

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We believe that a truly crafted experience makes brand communications Beautifully Effective®. Since 2001, we’ve produced distinctive and aspirational brands and have a track record for delivering creative and strategic brand positioning work for a wide range of industries and clients.

Our extensive brand building knowledge ensures we have the capacity to quickly get to the heart of your organisation and create messaging which resonates with your audience. Our creative team understands how to develop a visual experience which delivers against the brief, be it to evolve an established brand or create something entirely new for a startup or product launch.

Crucially, we know that our success is conditional on the success of our clients, and our ambition is to help you fulfil yours.

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Crafting your most powerful brand story and visual identity

Through a defined process, we will work with you and your team to develop your brand platform – a brand’s single source of truth. It’s where everything is brought together to explain the overall attributes, characteristics, values and positioning of your brand, and it provides a single benchmark for all decision making around your brand’s communications. The brand platform also serves an engaging and educational document for internal staff and stakeholders, ensuring that everyone in your organisation understands how and what to communicate, and why.

When developing a visual identity, our designers work to conceptualise and craft beautiful designs which are rooted in the strategic foundations of the brand. But this is just the start of the story, we also ensure any identity has consistent application across various mediums and formats, including digital, printed and other marketing collateral – all captured in detailed brand and identity usage guidelines.

"As an agency of craftspeople, you can depend on the fact that everything we do is considered visually. After all, our reputation is built on a history of beautiful work. But looks are only a single part of the problem we solve. Effectiveness is paramount. And it’s the least you should expect from our service."

Arabella Lewis-Smith
Founder & Managing Director

Key Benefits

  • Award winning brand agency
  • Strategic brand and visual brand service offering
  • Long established and highly experienced branding team
  • A service that includes evolving established brands or creating new ones
  • Comprehensive brand guidelines documents
  • Full end-to end brand service, from conception to roll out, including digital solutions
  • Digital branding, including adhering to accessibility standards
  • Highly engaged & collaborative process - bringing key stakeholders and teams together

Find out more about our creative services

If you're interested in talking to us about a branding project or want to find out more about us and what we do, please get in touch.

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Tea India

A new, vibrant look for Tea India and their fresh blends

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Tea India Tea India Tea India Tea India


A multi-dimensional brand and communications project for an ambitious business

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Consortiq Consortiq Consortiq Consortiq
“Working with Salad was a smooth, fun ride. We love the way they take the time to really dig into what’s behind you and your company before any design, or even research, begins. The team helped us work through all our muddled thoughts and ideas, and piece them together in a way that has allowed us to start turning a business into a brand.”
Rachel Hannaford, Director

Silver & Green

Beautifully Effective® branding

Beautifully Effective® branding

We don’t just deliver solutions that look good, work as anticipated and meet KPIs. Because in a crowded landscape, that’s not enough to cut through the noise.

We aim to create solutions that exceed KPIs and make a difference to your customers, your business and your bottom line. Our solutions beat expectations. And they work, beautifully.

Get in touch

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.

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