Work Enginuity
Re-engineering & rebranding a skills organisation from the ground up
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Services
Brand Identity
We help bring brands to life by diving deep into the heart of your organisation and crafting the foundations you need to grow.
Specialists in developing and evolving brand identity
We believe that a truly crafted experience makes brand communications Beautifully Effective®. Since 2001, we’ve produced distinctive and aspirational brands and have a track record for delivering creative and strategic brand positioning and identity work for a wide range of industries and clients.
Our extensive brand building knowledge ensures we have the capacity to quickly get to the heart of your organisation and create messaging which resonates with your audience. Our creative team understands how to develop a visual experience which delivers against the brief, be it to evolve an established brand or create something entirely new for a startup or product launch.
Crucially, we know that our success is conditional on the success of our clients, and our ambition is to help you fulfil yours.
Crafting your most powerful brand story and visual identity
Through a defined process, we will work with you and your team to develop your brand platform – a brand’s single source of truth. It’s where everything is brought together to explain the overall attributes, characteristics, values and positioning of your brand, and it provides a single benchmark for all decision making around your brand’s communications.
The brand platform also serves an engaging and educational document for internal staff and stakeholders, ensuring that everyone in your organisation understands how and what to communicate, and why.
When developing a visual identity, our designers work to conceptualise and craft beautiful designs which are rooted in the strategic foundations of the brand. But this is just the start of the story, we also ensure any identity has consistent application across various mediums and formats, including digital, printed and other marketing collateral – all captured in detailed brand and identity usage guidelines.
"As an agency of craftspeople, you can depend on the fact that everything we do is considered visually. After all, our reputation is built on a history of beautiful work. But looks are only a single part of the problem we solve. Effectiveness is paramount. And it’s the least you should expect from our service."
Arabella Lewis-Smith
Founder & Managing Director
Key benefits
- Award winning brand agency
- Strategic brand and visual brand service offering
- Long established and highly experienced branding team
- A service that includes evolving established brands or creating new ones
- Comprehensive brand guidelines documents
- Full end-to end brand service, from conception to roll out, including digital solutions
- Digital branding, including adhering to accessibility standards
- Highly engaged & collaborative process - bringing key stakeholders and teams together
Get in touch
If you have a branding project to discuss, or to find out if our branding services could benefit your business.
