Efficient and effective PPC marketing
Back to Digital Marketing
PPC is an incredibly valuable tool for brands to use alongside SEO and other areas of marketing and activity to reach the right people, with the right message, and drastically increase the success of campaigns and other conversion metrics.
One mistake a lot of brands make, however, is seeing PPC as a cash cow which generates leads for a certain amount of spend. The most important thing to consider when it comes to PPC is that its core purpose is to support a holistic approach to a complete marketing strategy.
This means integrating PPC activity with content and brand communications to create the most efficient and effective campaigns which are tailored to different audiences and user journeys. Get in touch with the team to discover a PPC marketing strategy that’s right for you.
Continuously improving PPC campaigns
Our approach to PPC marketing, campaigns and strategies is to create a framework which allows for continuous refinement and optimisation, giving brands a tool they can adapt and utilise in different areas depending on changing business focuses and priorities.
We specialise in connecting this paid source with organic traffic through authentic content which nurtures customers and leads them through the marketing funnel, across every touch-point within their journey.
- Holistic digital marketing approach including PPC
- Set-up and ongoing management of campaigns
- Monthly reporting
- Dedicated PPC manager
- A balance of creative and technical expertise
- Continuous refinement and optimisation
Find out more about our digital marketing services
If you're interested in talking to us about a PPC project or want to find out more about us and what we do, please get in touch.Contact us
Increasing vehicle enquiries by 350% for Breeze Volkswagen
As part of a successful digital marketing strategy, we implemented PPC and paid social advertising to drive enquiries about Breeze Volkswagen’s latest car offers.View case study
Salad helps Swans UK to grow ecommerce revenue by 120%
Having identified a demand for high-end prescription goggles in the UK, we promoted their offering with PPC to rapidly increase Swans’ online revenue.View case study
Using Google AdWords to drive new student applications to AECC
Attracting, engaging and gaining new students is the lifeblood for AECC and we worked hard to drive effectiveness of their digital marketing spend.View case study
Other Digital Marketing services
By using authentic content as the catalyst in reaching and converting customers, creative communications and campaigns can engage with users in the right place at the right time.
Social Media Marketing
Social media has quickly become a channel of incredible value to brands, now more than ever, with creative communications and messaging being utilised to reach new audiences, engage with existing customers and provide a huge range of benefits to marketing.
A Beautifully Effective® approach to PPC
By carefully balancing creative and technical expertise, our team delivers PPC strategies which compliment other marketing channels and deliver on business objectives, with solutions which are tailored to each and every individual brand across a range of industries
Beautifully Effective PPC is the difference between underperforming campaigns and an ongoing source of highly valuable traffic to your website. Get in touch to find out more about how a new approach to PPC could help your brand or business.