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Brand Strategy

Brand strategy to create your most powerful brand story

Back to Strategy

We understand the power of a compelling brand. From brand positioning, messaging strategy and tone of voice to new product development, we partner with our clients to delve deeply into their businesses and draw out their brand’s unique essence. Through brand consultancy and in-depth workshops, we’ll help you build a firm strategic foundation, identifying who you are, what you stand for and unravelling your point of difference.

We partner with established brands, honing and redefining foundations, all the way to start-ups, building from the group up. For all our partners we ensure the strands of your brand’s strategy permeate through your business, communications and marketing activity.

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A defined brand strategy process

Our method is collaborative, holistic and rigorous – designed to engage key stakeholders and wider teams in the development of your brand platform. We begin by establishing where you are, how you’ve got there and where you need to go. In depth consideration and development of your existing attributes, characteristics and positioning allows us to project into the future and develop your brand to support whatever you need to do next.

Our process ensures we capture the essence of who you are, what you do, how you do it and why. Aligning the brand to business strategy, we help to create a single source of reference for consistent application across your brand, helping you to overcome your communication challenges and create opportunities for growth, scale or simply better business as usual.

From audience research and competitive analysis to architecture and messaging we’ll ensure that our work will leave you prepared for the challenges of an often crowded landscape, reinvigorated by the results of our highly collaborative and engaging process.

"Beautifully Effective brands are underpinned by beautifully effective strategies."

Harry Pocknell
Strategy & Creative Director

Key Benefits

  • Award winning brand agency
  • Strategic brand and visual brand service offering
  • Long established and highly experienced branding team
  • A service that includes evolving established brands or creating new one
  • Full end-to end brand service, from conception to roll out, including digital solutions
  • Highly engaged & collaborative process - bringing key stakeholders and teams together

Find out more about our strategic services

If you're interested in talking to us about a brand strategy project or want to find out more about us and what we do, please get in touch.

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Circular Computing

Developing a brand for a sustainable and socially responsible IT business, credited with winning a $150 million contract

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Circular Computing Circular Computing Circular Computing Circular Computing

Enginuity

Re-engineering & rebranding a skills organisation from the ground up

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Enginuity Enginuity Enginuity Enginuity
“It has been a pleasure partnering with Salad on this rebranding journey and we’re thrilled with the results. They have supported us throughout the brand launch and we now have a suite of materials which will allow us to effectively use the identity moving forward."
Ann Watson, CEO

Enginuity

Beautifully Effective®

Beautifully Effective®

We don’t just deliver solutions that sound and look good, work as anticipated and meet KPIs. Because in a crowded landscape, that’s not enough to cut through the noise.

We help you to align both business and brand to forge new opportunities and develop existing ones. We aim to create strategies that inform both your customers and your stakeholders, that lead to the creation of Beautifully Effective brand identities and which add value to your business.

Get in touch

When it comes to working collaboratively on projects and building new relationships, we find that being approachable is just as important as being creative. If you're interested in talking to us about a project or want to find out more about our agency and what we can do for your business, please use the form below to contact the studio.

Get in touch

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