Work Ikano
Positioning Ikano as thought-leaders in the CRM & customer loyalty sector
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Services
Campaign Strategy
Our team combines thorough research, strategy, creative, content and more to plan brand campaigns that span across multiple touchpoints.
Strategic & creative marketing campaigns
We understand the importance of an omni-channel approach to campaign strategies, and specialise in creating strategic campaigns which create effective touch points across marketing, websites, content, social channels and more.
Our campaign strategies focus on creating long-term value and connecting the dots between different marketing channels with a single overarching strategy. The bespoke campaigns we develop are tailored to the specific brand experience required and always have KPIs at their heart.
A delicate balance of strategy and creative
Our team specialise in balancing strategic marketing with creative design and communications to build campaigns which help brands better reach, engage with, and convert their target audiences.
Whether it’s website content and functionality, blogs, press releases, social campaigns or PPC, we create campaigns which help brands better utilise their marketing channels and build a campaign framework which they can use to deliver continuously optimised activity.
Key benefits
- Defined end-to end process for campaign projects
- User centric design approach
- Award winning website development team
- Platform agnostic approach to the tech
- High level of understanding of accessibility standards
- Robust security and load balancing built into approach
- Thorough quality assurance and testing
- Experienced at delivering global and multi-lingual brand solutions
Frequently Asked Questions
What is campaign strategy and why do I need one?
Campaign strategy is the single overarching plan that connects your marketing, website, content and social activity around one goal, instead of each channel working in isolation. You need one when you’re running activity across multiple touchpoints and want it to add up to more than the sum of its parts.
What channels do you cover in a campaign?
Our campaigns typically span identity, website, PPC, social media, content marketing and creative communications, all built from one framework so messaging stays consistent everywhere it appears.
Do you run global or multi-lingual campaigns?
Yes – we’re experienced at delivering campaigns for global and multi-lingual audiences, building the framework so it can be adapted consistently across markets and languages.
Do your campaigns have measurable KPIs?
Yes, every campaign we build is tailored to the specific brand experience required and always has clear KPIs at its heart, so success is defined and tracked from the start.
Do you create campaigns for a single launch or ongoing activity?
Both – some campaigns are built around a single launch moment, others run as ongoing activity refreshed over time. We agree the shape and cadence upfront based on what you’re trying to achieve, not a fixed template.
