Work Evidensia
Supporting the platform that delivers credible sustainability research to help inform policy and action
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The organisations shaping a better future need to be found and understood
We help create the brands and digital platforms that give sustainability organisations the presence, reach and credibility to make their work count.
From global initiatives and standards bodies to research platforms and NPOs, we translate complex, important work into clear and compelling communications: creating strategy, identity and digital systems that build trust and drive genuine action.
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OUR WORK — BETTER COTTON
Overhauling the digital platform for the world's leading sustainability initiative for cotton
The challenge:
Over time, Better Cotton’s website had grown large and complex, making it difficult for users to understand the organisation, find resources and engage with its mission. A major new brand also needed to be rolled out across the entire platform consistently and quickly.
What we did:
We began with technical, UX and SEO audits to build an evidence-based roadmap. We then redesigned key pages using BCI’s new visual identity, overhauled the navigation with a mega-nav to simplify access to an extensive multilingual content library, and delivered site-wide design and code updates to create a scalable framework for the future.
The result:
A clearer, more intuitive platform, launched to coincide with World Cotton Day, serving 2,500+ members who together represent 23% of global cotton production.
"We were very happy with how Salad approached this challenge and the results themselves, which significantly improved the external perception about the BCI website and our ability to engage and communicate with our audiences with clarity and purpose."
Rogerio Simoes, Media & Content Manager, Better Cotton Initiative
Facing similar challenges? We'd love to see if we can help.
Book a discovery callThe organisations doing the most important work can't afford to go unnoticed.
Whether you’re setting global standards, funding research or driving sustainable practices at scale, we build the platforms and communications that give your mission the reach it deserves.
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