After meticulously researching all things refuse and shortlisting a number of preferred products and brands, Binopolis needed to establish a brand that would assure suppliers and customers alike of the quality offer. The brand needed to work in all applications, but its primary use would be the website.
We created a simple, playful identity that was inspired by classic Scandinavian product design. The light, spacious layout of the website allows the bins to be showcased clearly, and a collection of buying guides contributes to an intuitive and information-rich user experience.
The design of the website has been widely commended, and has helped Binopolis secure exposure in both Times and Independent online articles.
“Salad created a beautiful-but-accessible site, which successfully established Binopolis in the top end of the sector against department store competitors, and also differentiated the brand from lower quality retailers.
The website has a broad appeal; less tech-savvy customers appreciate its simplicity, professional customers appreciate the styling and clarity of information, and designers and architects feel at home with its design-led image - one said it was the only site he could bear to look at when specifying bins for his projects.”
Jane Pollard, Owner, Binopolis