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Dirty Blonde Speakeasy glamour for the 21st century

Dirty Blonde

Dirty Blonde, a fusion of prohibition inspired speakeasy glamour and early C20th decadence, is the flagship brand from Eclectic Bars plc.

Dirty Blonde

The brief

The new bar/restaurant required a highly individual and striking brand identity, website and printed materials to launch to market.

Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde

The solution

With the entrance to the bar/restaurant concealed in a pawn shop, everything about the brand needed to create a sense of allure and mystery.

We created a full brand identity (including a bespoke monogram and pattern), which was then rolled out over launch materials, a menu suite and a fully responsive website with integrated booking system. Other services included copywriting, art direction, photography (interior and food) and interior styling.

Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde

The outcome

The interior styling, identity, website, POS and marketing materials have firmly established Dirty Blonde as the new premier bar and restaurant in the fashionable Brighton district in which it sits.

Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde
Dirty Blonde

The reaction

“If a project is a creative challenge or a technical one, I know I can always trust Salad to deliver it. I only want to work with people who are passionate, professional and amazing at what they do, which is why I use them.”

Nikki Ritchie, Head of Marketing & Purchasing, Eclectic Clubs and Bars

Dirty Blonde
Dirty Blonde

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