Hall & Woodhouse: Path to Prizes - The next generation of loyalty card

The brief

Although hugely successful over its four-year run, Hall & Woodhouse were ready to move on from their annual printed Pub Trail campaign. They returned to us to develop a new concept in line with their objective to increase pub footfall.

The solution

We combined the practical functionality of a pub directory with a game-inspired loyalty scheme to create a single app for smartphone users. By checking into multiple pubs, the user can progress around a fictional map and gamble their rewards to win even better prizes.

As part of a campaign including printed materials and a responsive website, the app encourages Hall & Woodhouse customers to explore the world beyond their local pub and appreciate the variety of locations on offer.

“Salad have been fantastic to work with on this project. They helped me plan and present the concept to our internal stakeholders, before managing the entire app creation from design to implementation, all of the time working with us to ensure everything met our needs. Their work has been nothing short of faultless.”

Lesley McIlroy
Marketing Manager, Hall & Woodhouse
The Love Awards
RAR Digital