Brand, identity and website, for interior design agency

Initially we spent time in one-to-one sessions with Jigsaw’s founder and creative director Melissa Horne. Whilst Jigsaw is very much Melissa’s baby, her need to include a number of senior team members was immediately communicated. Discovery sessions and workshops followed to get under the skin of the business, its people, its clients and customers. Armed with the information we gleaned from all of these sessions, we crafted a brand platform rooted in the belief that better considered living spaces not only increase value financially, but emotionally, allowing better lives to thrive. We also investigated how best to incorporate Box by Jigsaw and maintain a similar sense of value to potential customers.

The development of the visual identity started with a desire not to move too far away from the existing iteration of a typographic ‘J’, drawn isometrically. Taking these cues we developed a new icon, a similarly isometric ‘J’ but signifying the moment you walk through an entrance in a new home, a threshold infused with light, colour and texture. An evolution of the existing word mark, allowing each letter to breathe, creates a sense of space and tranquillity, whilst retaining familiarity. A new colour palette made of individual elements of the trade, marble, oak, stone and the pastel green of eucalyptus, brings some sophistication which better reflects the capability of the team.

The Jigsaw website has been completely redeveloped, both in terms of the new visual identity and also structure and content. Based on our discovery and definition of three quite different audiences – residential clients, developers and commercial clients – the website creates seamless user journeys, and provides some much needed clarity in terms of the services Jigsaw supplies. Fully supported by an intuitive CMS, this is the first time that Jigsaw have had day-to-day control of their content.