Virginia Hayward
Re-positioning one of the largest UK hamper companies
Re-positioning one of the largest UK hamper companies
Virginia Hayward
Re-positioning one of the largest UK hamper companies
We started by conducting a full brand review to engage the key stakeholders. This ensured a full understanding and agreement of the objectives, target audiences, positioning, characteristics and values.
The resulting identity fuses contemporary and traditional British styling, and draws attention to the strong heritage of the brand. This is complimented by an evocative and warm tone of voice that enhances the personality of the brand. The full set of brand assets also includes illustrations and patterns by Steve Noble which playfully communicate the hamper products.
The new direction for the annual Christmas campaign hinges on a set of lifestyle images that we meticulously planned and art directed. Throughout the brochure and digital assets, the photography combines with emotive messaging to showcase the hampers and create desirability of the hampers.
“Salad have continuously delivered commercially creative design work to a high standard and followed through the project professionally to completion.”
Gin Hayward, Managing Director, Virginia Hayward.