Work Jigsaw
Brand, identity and website, for interior design agency
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Repositioning a heritage brand to reflect craft, consultancy and credibility
Repositioned DMark as trusted consultants, valued for their insight and problem-solving at the earliest stages of complex projects
Created a visual identity that conveys precision and artistry, while giving flexibility across digital and physical applications
Delivered a digital platform that protects existing visibility, supports new sector audiences and elevates the experience of showcasing work
Father and son team, DMark had built its reputation on exquisite coach-building and restoration. The work was revered and well known, but the brand and website told a narrower story than the business now delivers.
Broadening perception beyond coachworks
Behind the workshop doors sat decades of material knowledge, a problem-solving mindset and a growing body of projects that moved well beyond automotive. Architects, interior and product designers, artists and high-end makers were already seeking DMark’s input at the earliest stages of complex briefs.
The task was to broaden perception. We needed to retain the equity of heritage craft while introducing DMark as a strategic, consultancy-led partner and experts in sheet metal, able to advise, prototype and fabricate at the standard expected by luxury sectors.
Our remit covered strategy, identity and a bespoke digital experience. The outcome would be a clear proposition, a reimagined and refined visual language and a website that validates credibility, showcases extraordinary work and opens new conversations.
Building a brand platform for ambitious visions
The strategic challenge was to shift perception: from a respected but niche “coachworks” business to a consultancy-led brand trusted by architects, designers and luxury makers. Through workshops and interviews we distilled DMark’s Why, How and What into a simple, confident platform:
Why
We exist to make extraordinary metal work.
How
Combining passion and pragmatism with an in depth knowledge of the behaviours of sheet metal and a proven, profound proficiency honed through decades of practical experience.
What
Helping realise ambitious visions in sheet metal.
This repositioning gave DMark a narrative that could scale. It acknowledged heritage, but set a new course towards consultancy and collaboration at the earliest stages of complex projects.
To support this, we clarified audiences, from architects and design practices to superyacht builders, luxury furniture makers and artists, and developed messaging pillars built around creativity, craft and candid expertise.
The result was a brand framework that balances heritage and modernity, and provides clarity for both internal decision-making and external communications.
Evolving the brand from heritage craft to modern luxury
The previous identity carried automotive cues, a legacy of the Bentley-inspired curve, that tied DMark too closely to its origins. Our task was to evolve the brand into something timeless, precise and able to speak credibly to luxury sectors.
We created a refined visual system anchored in clarity and craft. A typographic pairing of FS Siena and Helvetica Now balances heritage elegance with modern precision. A minimalist colour palette and generous use of white space give prominence to photography of the work itself.
To reinforce distinctiveness, we introduced a subtle curve graphic. This echoes the forms that define DMark’s expertise: complex, seemingly impossible shapes made achievable through decades of mastery.
Photography plays an equally critical role. Documenting both the detail and the scale of projects, it showcases the tactile, material quality of the craft while positioning DMark’s work in the context of ambitious design.
The result is an identity that projects confidence and restraint, elevating DMark beyond its automotive heritage and giving it the visual language to thrive across architecture, design and luxury markets.
Designing a digital platform to showcase extraordinary work
The website was the most visible expression of the old brand: dated, automotive-heavy and unrepresentative of the consultancy DMark had become. Our brief was to design and build a bespoke digital platform that would validate credibility, showcase extraordinary projects and engage new audiences.
Built on WordPress, the new site is deliberately stripped back. A premium, minimalist design allows DMark’s photography and projects to take centre stage. A bespoke gallery system makes it easy to navigate a vast archive of imagery, with search and categorisation designed for architects, designers and luxury makers who want to interrogate detail as much as admire outcomes.
Enabling enquiries with e-commerce simplicity
We also introduced e-commerce-style functionality, enabling users to enquire about specific parts and products without compromising the consultancy-led positioning. Combined with clear user journeys and a responsive, high-performance build, the site now acts as a confident hub for the brand.
Aston Martin DB2 Front Grilles (horizontal slats)
- Aston Martin
- DB2 DB2/4 DB2/3 MK2
From £9,999,99
Laying digital foundations for long-term visibility
To support growth, we planned and executed a careful SEO migration. Protecting existing visibility was vital but, equally, the new site needed to provide the structure and content strategy to capture opportunities in new sectors.
Repositioned for growth across architecture, design and the arts
The repositioned brand gives DMark clarity and credibility in front of audiences far beyond its automotive roots. Architects, designers, luxury makers and artists now encounter a business that feels equal to their ambition, and able to add value at the earliest stages of complex projects.
The new identity strikes a balance between heritage and modernity, carrying forward the equity of craft while presenting a restrained, confident visual language. It reflects DMark’s precision and artistry, and provides a flexible system that will endure across digital and physical applications.
Digitally, the bespoke website transforms DMark’s presence. It validates expertise, showcases projects with the attention to detail they deserve, and supports future growth with a robust technical foundation.
Together, these outcomes reposition DMark as more than a workshop. They are now seen as trusted consultants and makers of extraordinary metal work, equipped to open conversations in the luxury sectors they aspired to serve.
