Work Evidensia
Website design and development for a sustainability research platform
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The organisations shaping a better future need to be found and understood
Your work is too important to go unnoticed.
Many sustainability organisations grow through sector networks, grants and mission-aligned partnerships. That works until you need to attract new funders, reach broader audiences or demonstrate impact at scale. When your brand and digital presence haven’t kept pace with your ambition, the most important work can go unrecognised.
We help create the brands and digital platforms that give sustainability organisations the presence, reach and credibility to make their work count. From global initiatives and standards bodies to research platforms and NPOs, we translate complex, important work into clear and compelling communications: creating strategy, identity and digital systems that build trust and drive genuine action.
Want to find out if we’re a fit?
Book a discovery callWhen communications don't match the mission
Funders question credibility before conversations start. Policymakers overlook the research. The audiences you most need to reach can’t navigate your platform or understand your message. Not because the work isn’t exceptional. Because the communications aren’t doing it justice.
The organisations driving the most meaningful change aren’t always the ones making the most noise. They should be.
That's the gap we close
We work with sustainability initiatives, standards bodies, research platforms and NPOs to build brands and digital systems that make complex, important work legible and compelling. Strategy, identity and digital built around your mission, your audience and the action you need them to take.
OUR WORK — BETTER COTTON
Overhauling the digital platform for the world's leading sustainability initiative for cotton
The challenge:
Over time, Better Cotton’s website had grown large and complex, making it difficult for users to understand the organisation, find resources and engage with its mission. A major new brand also needed to be rolled out across the entire platform consistently and quickly.
What we did:
We began with technical, UX and SEO audits to build an evidence-based roadmap. We then redesigned key pages using BCI’s new visual identity, overhauled the navigation with a mega-nav to simplify access to an extensive multilingual content library, and delivered site-wide design and code updates to create a scalable framework for the future.
The result:
A clearer, more intuitive platform, launched to coincide with World Cotton Day, serving 2,500+ members who together represent 23% of global cotton production.
"We were very happy with how Salad approached this challenge and the results themselves, which significantly improved the external perception about the BCI website and our ability to engage and communicate with our audiences with clarity and purpose."
Rogerio Simoes, Media & Content Manager, Better Cotton Initiative
Facing similar challenges? We'd love to see if we can help.
Book a discovery callThe organisations doing the most important work can't afford to go unnoticed.
Whether you’re setting global standards, funding research or driving sustainable practices at scale, we build the platforms and communications that give your mission the reach it deserves.
We're a strategic, creative and digital partner, helping organisations increase the cultural and commercial impact of their brands.
Brand
Working with leadership, we will immerse ourselves into your organisation, developing a brand platform that acknowledges your culture, category and ambition.
Discover our Brand services
Creative
Bringing your strategy to life is our creative department’s brief. Be it visual or verbal identity, photography or social, each touchpoint will be carefully considered and executed with consistency and clarity.
Discover our Creative services
Digital
Putting your brand to work in engaging digital experiences, optimised for search and UX, with easy-to-use content management and ongoing peace of mind.
Discover our Digital services
Frequently Asked Questions
Do you work with sustainability organisations?
Yes, we help sustainability organisations build the presence, reach and credibility they need to make their work count, from NGOs to organisations driving cleaner industry transitions.
Have you worked on sustainability-focused rebrands?
Yes – our work with organisations including Evidensia, Better Cotton and ISEAL are examples for sustainability-led organisations needing technical Capability, genuine credibility and reach.
Can you help communicate sustainability credentials without greenwashing?
Yes – our approach is to root sustainability messaging in genuine, evidenced impact rather than surface-level claims, since credibility with today’s audiences depends on being able to back up what you say.
Do you work with certification bodies or standards organisations?
Yes, we’ve worked with certification and standards-setting organisations in the sustainability space, where clear, trustworthy communication is essential to how the standard itself is perceived and adopted.
Can sustainability messaging support commercial goals as well as environmental ones?
Yes – done well, sustainability messaging builds trust and differentiation that supports commercial performance too, rather than sitting separately from the core brand story.
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